Domestic brands in Finland will continue to prioritise not only their domestic origin but also deliver premium products. For example, the local brand Ainoa has launched new products like Ainoa Kuningatar, a Blueberry and Raspberry Dessert Wine.
Anora has made investments in new equipment for dealcoholisation, enabling the expansion of its low-alcoholic drinks. Their initial products included non-alcoholic Blossa Glöggs mulled wines.
There is an ongoing discussion about the possible liberation of wine sales with alcohol content up to 15% from the state-owned monopoly Alko into retail. The Finnish Grocery Trade Association conducted a survey in December 2022, which indicated that around two-thirds of Finns agree with the idea of allowing the sale of lower alcohol content wines in retail stores.
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Understand the latest market trends and future growth opportunities for the Wine industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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