Wine is expected to see moderate growth in total volume terms over the forecast period. Despite the poor performance of the category in 2022, a full recovery is projected in the long term with sales expected to finally see a full return to pre-pandemic levels in total volume terms by 2027.
At present, non-alcoholic wine is still a minor category in in terms of the total volume and value sales of wine. However, there is a growing interest in this category and further strong growth is predicted, albeit from a low base.
The outlook for sparkling wine remains positive despite many consumers facing economic difficulties at the end of the review period due to high inflation, rising interest rates and an increase in the cost of living. For example, it is expected that Champagne will continue to do well in the forecast period.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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