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Country Report

Philippines Flag Wine in the Philippines

Price: US$900

About this Report

Executive Summary

TRENDS

  • Wine, as a whole, was less affected by the tax reform implemented in 2013. Total volume sales grew by 8% in 2013, only slightly slower than in 2012. Wine buyers in the Philippines, mostly from affluent households, are unaffected by price movements. The higher-income consumer base means that the demand for wine is less elastic than for other types of alcoholic drinks. Moreover, the purchase of wine is considered more of a necessity by upscale consumers, compared with other alcoholic drinks. Wine is usually consumed on special occasions, holidays and as gifts/tokens and has no direct replacement.

COMPETITIVE LANDSCAPE

  • Bel Mondo Italia Corp leads wine with total volume sales of four million litres in 2013. The company’s sole wine brand Novellino was the best performer due to its affordability and wide choice of grape type and flavours. It is expanding by penetrating deeper into the middle-class consumer base and extending its reach to young working adults.

PROSPECTS

  • Wine is projected to post an 8% total volume CAGR over the forecast period, which is largely in line with the review period. Despite the increasing population of middle- and higher-income earners in the country, wine companies are still faced with the challenge of broadening their consumer base. Wine continues to be highly focused on high-income and older male consumers, which alienates younger adults and females.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Philippines?
  • What are the major brands in Philippines?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in the Philippines - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2008-2013
  • Table 2 Sales of Wine by Category: Total Value 2008-2013
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
  • Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
  • Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2008-2013
  • Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
  • Table 22 GBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 23 NBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 24 LBN Brand Shares of Champagne: % Total Volume 2010-2013
  • Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
  • Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
  • Table 31 Production, Imports and Exports of Wine: Total Volume 2007-2012
  • Table 32 Imports of Wine by Country of Origin: Total Volume 2007-2012
  • Table 33 Imports of Wine by Country of Origin: Total Value 2007-2012
  • Table 34 Exports of Wine by Country of Destination: Total Volume 2007-2012
  • Table 35 Exports of Wine by Country of Destination: Total Value 2007-2012
  • Table 36 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 37 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

Wine in the Philippines - Company Profiles

Bel Mondo Italia Corp in Alcoholic Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bel Mondo Italia Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Bel Mondo Italia Corp: Competitive Position 2013

Emperador Distillers Inc in Alcoholic Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Emperador Distillers Inc: Key Facts
  • Summary 4 Emperador Distillers Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Emperador Distillers Inc: Competitive Position 2013

Alcoholic Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Higher excise tax triggers different reactions

At-home entertaining is a more budget-friendly option for consumers

Bel Mondo Italia Corp maintains total volume sales growth despite higher taxation

Manufacturers launch new products to open untapped consumer groups

Strong branding and continuous innovation are the keys to recovery

KEY TRENDS AND DEVELOPMENTS

Beer and RTDs/high-strength premixes suffer from excise tax reform

Strong branding and new product launches generate excitement

Growing middle-class consumer base is the key to offsetting sales decline

Bel Mondo Italia Corp is unfazed by the challenges of 2013

MARKET BACKGROUND

Legislation

  • Table 40 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 41 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 42 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013 - San Miguel Pale Pilsen
  • Table 43 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013 - San Miguel Pale Pilsen
  • Table 44 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013 - Carlo Rossi
  • Table 45 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013 - Carlo Rossi
  • Table 46 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013 – Johnnie Walker Black Label
  • Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013 – Johnnie Walker Black Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 48 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 49 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 50 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 51 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 52 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 57 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 58 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 59 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 60 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 62 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Vermouth
      • Other Fortified Wine and Vermouth
    • Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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