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Country Report

Philippines Flag Wine in the Philippines

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Wine’s total volume sales growth rates have been rapidly increasing over the last few years and there is a positive outlook over the next five years. The growth is a positive indication of economic improvement increasing the population of middle- and higher-income earners in the country, as well as a diversified lifestyle preference among the younger working class consumers.

COMPETITIVE LANDSCAPE

  • Bel Mondo Italia Corp continues to lead in 2014 with 31% total volume share. The company also saw the biggest increase total volume sales with 18% growth with total volume sales of 5 million litres in 2014. Novellino, the company’s flagship brand, appeals to a wide audience with 15 variants to choose from, all within an affordable price point. In 2013, Novellino shifted its focus to creating a marketing strategy that positions the brand for the young working middle class demographic. Its new sangria variant, also launched in 2013, is positioned at a lower price point, catering to a lower-income demographic to which wine’s aspirational factor appeals.

PROSPECTS

  • Wine is set to grow by a 8% total volume CAGR over the forecast period. Wine’s total volume sales growth rates have been rapidly rising over the last few years and was at a record high in 2014. The growth is highly driven by the improving economy and a growing awareness of the wine-drinking lifestyle. Still red wine in particular will continue to appeal to the health-conscious consumer who is attracted to red wine’s alleged health benefits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Philippines?
  • What are the major brands in Philippines?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in the Philippines - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2009-2014
  • Table 2 Sales of Wine by Category: Total Value 2009-2014
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
  • Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
  • Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
  • Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
  • Table 28 Production, Imports and Exports of Wine: Total Volume 2008-2013
  • Table 29 Imports of Wine by Country of Origin: Total Volume 2008-2013
  • Table 30 Imports of Wine by Country of Origin: Total Value 2008-2013
  • Table 31 Exports of Wine by Country of Destination: Total Volume 2008-2013
  • Table 32 Exports of Wine by Country of Destination: Total Value 2008-2013
  • Table 33 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 34 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Wine in the Philippines - Company Profiles

Emperador Distillers Inc in Alcoholic Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Emperador Distillers Inc: Key Facts
  • Summary 2 Emperador Distillers Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Emperador Distillers Inc: Competitive Position 2014

Alcoholic Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Demand for alcoholic drinks starts to stabilise after price increase in 2013

Whiskies stands out as fastest-growing category

Emperador Inc acquires Spanish Bodega Las Copas and Scottish Whyte & Mackay

Emerging consumer preference of on-trade consumption

Wine to continue to grow significantly

KEY TRENDS AND DEVELOPMENTS

Emperador Inc acquires Spanish Bodega Las Copas and Scottish Whyte & Mackay

Asia Brewery restructures competitive strategy with new beer brands

Whiskies, a rapidly growing category

Key new product launches

  • Summary 4 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

  • Table 37 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 38 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 39 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 40 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2014 - San Miguel Pale Pilsen
  • Table 41 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2014 - San Miguel Pale Pilsen
  • Table 42 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2014 - Carlo Rossi
  • Table 43 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2014 - Carlo Rossi
  • Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2014 – Johnnie Walker Black Label
  • Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2014 – Johnnie Walker Black Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 48 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 55 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 56 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 57 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Port
      • Sherry
      • Vermouth
    • Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Pricing
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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