print

Country Report

Philippines Flag Wine in the Philippines

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Wine increased by 6% in total volume terms in 2015, to reach 16 million litres. The increasing interest of Filipinos in wine, the expansion of the middle-income group and the openness of younger working consumers to trying different alcoholic beverages all supported total volume sales, which increased rapidly over the last few years. Filipinos continue to see wine as a highly aspirational product, which will propel strong growth in wine in the forecast period.

COMPETITIVE LANDSCAPE

  • Bel Mondo Italia Corp retained the lead in wine in 2015, as Novellino accounted for a 34% share of total volume sales, and also achieved the highest total volume growth of 16%. More than just appealing to a wide audience with its 15 variants and affordable prices, important sources of growth included improving its distribution system, which significantly increased availability in off-trade channels, as well as marketing efforts in different platforms, such as social media, television exposure and brand activations. However, the Mompo Mass Wine brand declined in volume terms in 2015, as it has a highly targeted consumer base.

PROSPECTS

  • Wine is expected to continue to grow rapidly during the forecast period, with a total volume CAGR of 8%, which will be driven by increasing awareness of wine-drinking, as well as the consumer perception of wine as an aspirational product. This openness of consumers to the concept of drinking wine will propel the category to continue to grow in the next five years.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Wine Market Research Report

doc_excel_table.pngSample Wine Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Philippines?
  • What are the major brands in Philippines?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in the Philippines - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2010-2015
  • Table 2 Sales of Wine by Category: Total Value 2010-2015
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
  • Table 28 Production, Imports and Exports of Wine: Total Volume 2009-2014
  • Table 29 Imports of Wine by Country of Origin: Total Volume 2009-2014
  • Table 30 Imports of Wine by Country of Origin: Total Value 2009-2014
  • Table 31 Exports of Wine by Country of Destination: Total Volume 2009-2014
  • Table 32 Exports of Wine by Country of Destination: Total Value 2009-2014
  • Table 33 Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 34 Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Wine in the Philippines - Company Profiles

Emperador Distillers Inc in Alcoholic Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Emperador Distillers Inc: Key Facts
  • Summary 2 Emperador Distillers Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Emperador Distillers Inc: Competitive Position 2015

Alcoholic Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Demand for alcoholic drinks declines slightly in 2015

Whiskies remains the fastest growth category in spirits

Emperador acquires Beam Suntory’s Spanish brandy and sherry business

On-trade consumption strengthens

Wine remains the fastest growing category

KEY TRENDS AND DEVELOPMENTS

Emperador acquires Beam Suntory’s Spanish brandy and sherry business

Whiskies remains the fastest growth category within spirits

The cocktail culture strengthens in the on-trade channel

Key new product launches

  • Summary 4 Key New Product Developments 2015

MARKET BACKGROUND

Legislation

  • Table 37 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

  • Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 38 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015 – Red Horse
  • Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015 – Red Horse
  • Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015 – Carlo Rossi California Red Wine
  • Table 42 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015 – Carlo Rossi California Red Wine
  • Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015 – Johnnie Walker Red Label
  • Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015 - Johnnie Walker Red Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 47 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 54 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 55 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 56 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
    • Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Pricing
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

    print

    Recently Viewed Items more ›

      Want to find out more about this report?

      If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
      Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here