In 2022, still red wine accounted for the bulk (more than 60%) of the volume sales of still light grape wine in Uruguay. Its forecast over 2022-2027 remains positive, although still white and still rosé’s forecast growth rates are slightly above that of still red wine.
In 2022, the organisation of wine-related fairs and the active role of the Viticulture National Institute (INAVI) offer great opportunities for brands willing to attract consumers in Uruguay. The end of January 2023 saw the "Salon Internacional del Enjoy del Vino" (International Fair of Enjoyment of Wine) in Punta del Este and wineries.
Over the forecast period, due to the increasing immigration of high-income people (especially Argentineans), the development of small and medium private initiatives in the wine industry is expected to continue.
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Understand the latest market trends and future growth opportunities for the Wine industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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