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Country Report

South Africa Flag Wine in South Africa

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Whilst domestic sales of still light grape wine experienced solid growth in 2014, exported wine volumes showed a dramatic decline in comparison with the previous year. This was due to exports being overly inflated in the previous year due to two fairly large crops and a poor grape harvest in Europe, as well as the weakening rand. Russia in particular is price-sensitive, and a good market to which to export. However, bulk sales slowed in 2014, as production in Italy, Spain and France returned to normal.

COMPETITIVE LANDSCAPE

  • Distell Group led wine in South Africa with a volume share of 33% in 2014. Whilst the company’s 4th Street brand of wine witnessed strong growth, this was partly offset by the decline of Oom Tas. Overall, its share in wine declined. Distell is the national brand owner of 38 still wines and six sparkling wines in South Africa. Distell’s top three sellers in wine in South Africa are Paarle Perle, Autumn Harvest Crackling and Drostdy-Hof. Drostdy-Hof saw a packaging update, making the brand more premium, launched in conjunction with an advertising campaign which has been well-received. The company’s premium brands, Durbanville Hills, Zonnebloem and Fleur du Cap, as well as estate brands Neethlingshof, Allesveloren and Uitkyk, all achieved growth, albeit from a relatively small base in this fragmented category. Whilst sparkling wine was under pressure, with JC Le Roux taking the strain, the more premium Pongracz brand showed growth.

PROSPECTS

  • Whilst wine exports saw a significant decline in 2014, due to the recovery of European crops, South Africa benefited greatly from increased exports in 2013, and it is thought that greater focus will be placed on increasing the value of exports in the forecast period. South Africa is not making big inroads into the broader world export market, and in particular the US, the largest wine market. Whilst South Africa is the cheapest supplier, it is not getting the volume benefit. Key to success in the US is the demand for brands, and the bigger the brand, the more sales in that market; thus advertising is important.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in South Africa?
  • What are the major brands in South Africa?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2009-2014
  • Table 2 Sales of Wine by Category: Total Value 2009-2014
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
  • Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
  • Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
  • Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
  • Table 28 Production, Imports and Exports of Wine: Total Volume 2008-2013
  • Table 29 Imports of Wine by Country of Origin: Total Volume 2008-2013
  • Table 30 Imports of Wine by Country of Origin: Total Value 2008-2013
  • Table 31 Exports of Wine by Country of Destination: Total Volume 2008-2013
  • Table 32 Exports of Wine by Country of Destination: Total Value 2008-2013
  • Table 33 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 34 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Wine in South Africa - Company Profiles

DGB (Pty) Ltd in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 DGB (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 DGB (Pty) Ltd: Competitive Position 2014

Alcoholic Drinks in South Africa - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks achieves conservative volume growth in South Africa

Flavour innovation takes hold across a number of categories within alcoholic drinks

The South African Breweries continues to lead alcoholic drinks in South Africa

The leading supermarket retailers continue to expand their specialist liquor outlets

Volume growth will be curbed by rising costs over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic pressure continues to impact the performance of alcoholic drinks in South Africa

Premiumisation trend despite constrained disposable incomes

Supermarket retailers play an increased role in the distribution of alcoholic drinks in South Africa

Key new product launches

  • Summary 3 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Table 37 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 38 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 40 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 41 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 42 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 43 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 44 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 45 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 46 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 51 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 52 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 53 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Port
      • Sherry
      • Vermouth
    • Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Pricing
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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