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Country Report

South Africa Flag Wine in South Africa

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • South Africa experienced a tough year from a political standpoint in 2013. Labour unrest and striking resulted in problems with the harvesting of grapes. There was also the burning of vineyards by workers demanding higher wages, which had an impact on the overall grape harvest and curbed the growth potential of wine in the country.

COMPETITIVE LANDSCAPE

  • Distell Group led wine in South Africa with a volume share of 33% in 2013. Whilst this was a slight decline compared with the previous year’s share, the company’s actual volume sales enjoyed an increase. Whilst the company’s 4th Street brand of wine witnessed strong growth, this was partly offset by the decline of Oom Tas. On the whole, its share in wine declined. Distell is the national brand owner of 38 still wines and six sparkling wines in South Africa. Distell’s top three sellers in wine in South Africa are Paarle Perle, Autumn Harvest Crackling and Drostdy-Hof. JC Le Roux (sparkling wine) and Sedgwicks Old Brown Sherry also contributed to its strong overall share in wine.

PROSPECTS

  • Two fairly large crops and a poor grape harvest in Europe, as well as the weakening rand, resulted in driving bulk exports in 2013. Russia in particular is price-sensitive, and a good market to which to export. However, it is thought that bulk sales will slow over the forecast period, as production in Italy, Spain and France return to normal.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in South Africa?
  • What are the major brands in South Africa?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2008-2013
  • Table 2 Sales of Wine by Category: Total Value 2008-2013
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 Production, Imports and Exports of Wine: Total Volume 2007-2012
  • Table 10 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 11 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 12 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 13 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

Wine in South Africa - Company Profiles

Douglas Green Bellingham (DGB) in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Douglas Green Bellingham (DGB) (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 DGB (Pty) Ltd: Competitive Position 2013

Omnia Wines in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Omnia Wines: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Omnia Wines: Competitive Position 2013

Alcoholic Drinks in South Africa - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks in South Africa records stable volume growth in 2013

Duty hikes and rising costs increase prices in 2013

The South African Breweries continues to lead alcoholic drinks in South Africa in 2013

Leading supermarket retailers continue to expand their specialist liquor outlets in 2013

Volume growth will be curbed by rising costs over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic pressure continues to impact the performance of alcoholic drinks in South Africa

Premiumisation trend despite constrained disposable incomes

Supermarket retailers play an increased role in the distribution of alcoholic drinks in South Africa

Key new product launches

  • Summary 5 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Table 14 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 15 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 16 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 17 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 18 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 19 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 20 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 33 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Vermouth
      • Other Fortified Wine and Vermouth
    • Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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