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Country Report

South Africa Flag Wine in South Africa

Price: US$900

About this Report

Executive Summary

TRENDS

  • There is a growing trend towards low-alcohol and low-calorie beverages, particularly wine and spirits, globally, and South Africa is no exception. It is thought that women are driving the trend. In South Africa the fear of being arrested for drunk driving also increases this trend. Lower alcohol levels will also impact excise duty which is worked out as a percentage of pure alcohol per litre.

COMPETITIVE LANDSCAPE

  • Distell Group led South African wine with a volume share of 35% in 2012. Whilst this was a slight decline on the previous year’s share, the company’s actual sales volumes enjoyed an increase. Whilst the company’s 4th Street wine witnessed strong growth, this was counteracted with the decline of Oom Tas. On the whole wine sales were down. Distell is the national brand owner of 38 still wines and six sparkling wines in South Africa. Distell’s top three wine sellers in South Africa are Paarle Perle, Autumn Harvest Crackling and Drostdy-Hof. JC Le Roux (sparkling wine) and Sedgwick’s Old Brown Sherry also contributed to its strong overall share in wine.

PROSPECTS

  • South African wine is dependent on the harvest and certain South African wine and liquor producers (Distell) predict that South Africa’s wine industry will face a shortage of grapes within five years (from approximately 2013 to 2018) as growers reduce the acreage they cultivate. According to research the country oversupplied the market, particularly with red grapes and wine, in the period 2006 to 2011. It is thought that during the peak of vineyard planting, an over-optimistic view of potential markets was taken. This was being corrected at the end of the review period with certain vineyards being removed and not renewed. However, it is thought that this may result in a shortage of supply over the long term forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in South Africa?
  • What are the major brands in South Africa?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in South Africa - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2007-2012
  • Table 2 Sales of Wine by Category: Total Value 2007-2012
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
  • Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
  • Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
  • Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
  • Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
  • Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
  • Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
  • Table 31 Production, Imports and Exports of Wine: Total Volume 2006-2011
  • Table 32 Imports of Wine by Country of Origin: Total Volume 2006-2011
  • Table 33 Imports of Wine by Country of Origin: Total Value 2006-2011
  • Table 34 Exports of Wine by Country of Destination: Total Volume 2006-2011
  • Table 35 Exports of Wine by Country of Destination: Total Value 2006-2011
  • Table 36 Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 37 Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017

Wine in South Africa - Company Profiles

Omnia Wines in Alcoholic Drinks (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Omnia Wines: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Omnia Wines: Competitive Position 2012

Alcoholic Drinks in South Africa - Industry Context

Alcoholic drinks sales record steady performance in 2012

Duty hikes and rising costs boost prices in 2012

South African Breweries Ltd continues to lead South African alcoholic drinks in 2012

Leading supermarket retailers continue to expand their specialist liquor outlets in 2012

Strong volume sales should continue over the forecast period

KEY TRENDS AND DEVELOPMENTS

Duty hikes and rising costs boost prices in 2012

Competition between South African Breweries Ltd and Brandhouse Beverages continues in 2012

Key new product launches

  • Summary 3 Key New Product Developments 2011-2012

Specialist retailers

  • Summary 4 Leading Specialist Retailers 2012

Market merger and acquisition activity

  • Summary 5 Merger and Acquisition Activity 2011-2012
  • Summary 6 Speculated Merger and Acquisition Activity 2012-2013

MARKET BACKGROUND

Legislation

  • Table 40 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 41 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 43 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 44 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 45 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 46 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
  • Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
  • Table 48 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 51 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 60 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Vermouth
      • Other Fortified Wine and Vermouth
    • Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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