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Country Report

Vietnam Flag Wine in Vietnam

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Demand for wine in Vietnam is rocketing. LamDong Foodstuffs JSC’s Ladora Winery, Vietnam's first professional wine maker, spent five years preparing, analysing, selecting and testing superior European grapes to make premium wines and it is now able to work confidently with professional vintners from around the world. The success and rapid acceptance by customers of its newly-launched Chateau Dalat has sparked great confidence and inspiration in Vietnamese wine producers.

COMPETITIVE LANDSCAPE

  • Thang Long Liquor JSC continued to lead wine in Vietnam in 2015 with a total volume share of 21%. Thanks to a competitive pricing strategy and its prestige in the market, this local company managed to maintain its lead in wine over the review period. Besides which, Thang Long Liquor also spent a considerable budget on promoting its products through posters at the most luxurious apartment buildings in Hanoi.

PROSPECTS

  • Along with the success of Ladora Winery's Chateau Dalat, Vietnamese premium wine is in a good place to develop and local consumers are waiting for Vietnamese wine producers to come up with more great offerings over the forecast period. In addition, it reflects that the Vietnamese can make good wine and their premium wine can meet international standards and become popular.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Vietnam?
  • What are the major brands in Vietnam?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2010-2015
  • Table 2 Sales of Wine by Category: Total Value 2010-2015
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 29 Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Wine in Vietnam - Company Profiles

LamDong Foodstuffs JSC (Ladofoods) in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 LamDong Foodstuffs JSC (Ladofoods): Key Facts

COMPETITIVE POSITIONING

  • Summary 2 LamDong Foodstuffs JSC (Ladofoods): Competitive Position 2015

Thang Long Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Thang Long Liquor JSC: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Thang Long Liquor JSC: Competitive Position 2015

Alcoholic Drinks in Vietnam - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks experiences a stable performance in 2015

Local producers promote Vietnamese wine

TPP drives competition in alcoholic drinks

On-trade dominates distribution

A positive outlook for alcoholic drinks

KEY TRENDS AND DEVELOPMENTS

Alcohol consumption increases in Vietnam

Local beer players face tough competition from foreign companies under TPP

Chateau Dalat – a new Vietnamese premium wine

Genuine enterprises in a fierce fight against counterfeiters

  • Summary 5 Key New Product Developments 2015-2016

MARKET BACKGROUND

Legislation

  • Table 32 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

  • Table 33 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 35 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 36 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 37 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 38 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 39 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 40 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 41 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 42 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 43 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 44 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 45 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 50 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 51 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 52 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Port
      • Sherry
      • Vermouth
      • Other Fortified Wine
    • Non-Grape Wine
      • Local Non-Grape Wine
    • Sparkling Wine
      • Champagne
      • Other Sparkling Wine
    • Still Light Grape Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Wine by Grape Type
  • Wine by Price

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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