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Country Report

Vietnam Flag Wine in Vietnam

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • Vietnam is considered as one of the strongest potential wine markets in the Asia-Pacific region thanks to its young population and the influence of French culture in the country. Therefore, many brands, especially those from France and Italy, try hard to penetrate the Vietnamese market regardless of the economic crisis. In response, domestic players, namely Thang Long Liquor JSC and LamDong Foodstuffs JSC (Ladofoods), put extensive efforts into improving product quality as well as brand awareness by celebrating festivals and events. The Da Lat Wine Night festival held by LamDong Foodstuffs JSC in 2013 was a successful event attracting a large number of consumers to visit.

COMPETITIVE LANDSCAPE

  • Even though Thang Long Liquor experienced a minor share loss in 2013, the company still managed to lead the category with 22% volume share. Rampant penetration of foreign wines was the main factor causing its share loss. However, thanks to its competitive pricing strategy and perennial prestige in the market, the local company continued leading the competitive landscape in 2013. Besides, Thang Long Liquor also spent a considerable budget on promoting its products through posters at the most luxurious apartment buildings in Hanoi. Furthermore, in August 2013, Prime Minister Nguyen Tan Dung used Thang Long Liquor’s wine to treat foreign trade groups from different countries, which strengthened its popularity.

PROSPECTS

  • Over the forecast period, if the Trans-Pacific Strategic Economic Partnership Agreement is successfully signed, there will be no tax imposed on liquor products in Vietnam. This would be the key factor stimulating the category’s growth over the forecast period. Meanwhile, local companies would lose their advantage of 0% tax and have to try their best to stand strong in the market. Moreover, the government would need to bolster its “Vietnamese people use Vietnamese products” campaign in order to support local players.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Vietnam?
  • What are the major brands in Vietnam?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2008-2013
  • Table 2 Sales of Wine by Category: Total Value 2008-2013
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
  • Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
  • Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2008-2013
  • Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
  • Table 22 GBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 23 NBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 24 LBN Brand Shares of Champagne: % Total Volume 2010-2013
  • Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
  • Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
  • Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
  • Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
  • Table 31 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 32 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 33 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 34 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

Wine in Vietnam - Company Profiles

Thang Long Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Thang Long Liquor JSC: Key Facts
  • Summary 2 Thang Long Liquor JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Thang Long Liquor JSC: Competitive Position 2013

Alcoholic Drinks in Vietnam - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks experiences positive performance

Marketing campaigns revolve around football events

International brands enhance their presence

On-trade remains the most popular distribution channel

A positive outlook on the horizon

KEY TRENDS AND DEVELOPMENTS

Marketing campaigns revolve around football events

Trans-Pacific Strategic Economic Partnership Agreement promises a potential 0% tax

Improved living standards bolster growth

Beer is filled with new product launches

  • Summary 4 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

  • Table 35 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

  • Table 36 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 37 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 38 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 39 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 40 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 41 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

MARKET INDICATORS

  • Table 44 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 45 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 46 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 47 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 48 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 53 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 54 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 55 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Non-Grape Wine
        • Local Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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