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Country Report

Vietnam Flag Wine in Vietnam

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Over the review period, the higher living standards and especially the increasing influence of Western culture amongst the young in big cities were the main reasons supporting the growth of wine in Vietnam. Indeed, many Vietnamese consumers in big cities believe that a little glass of wine each day is very good for health. However, due to higher prices, retail volume of wine still could not compete with beer, as Vietnam is still a developing country with a low average disposable income.

COMPETITIVE LANDSCAPE

  • In 2014, Thang Long Liquor JSC continued to lead in wine in Vietnam with 21% total volume share. The wide distribution network covering both traditional and modern channels, long-term establishment, acceptable taste and affordable prices were the key factors fostering the leadership of the company. However, due to the tough competition, especially from imported brands, the company lost its shares gradually from 2012 and 2013. The poor economy was another reason for its decline in volume share as the company’s products mainly aimed at the economy and standard segments.

PROSPECTS

  • Over the forecast period, wine is expected to record a total volume CAGR of 6%. The expected recovery of the economy, the higher living standards, the higher disposable income, the rising consumer awareness of health and wellness and the increasing influence of Western culture are the key factors supporting the growth of wine. Manufacturers are also likely to show more efforts into promoting the consumption of wine through expanded distribution networks and new product developments as well as promotional activities. In particular, local players are expected to invest more to have better-quality packaging and services in order to compete with international ones as once the Trans-Pacific Partnership Agreement is successfully signed, there will be no import tax imposed on liquor products to Vietnam. Thus, they are set to put more efforts into strengthening their position.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Vietnam?
  • What are the major brands in Vietnam?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2009-2014
  • Table 2 Sales of Wine by Category: Total Value 2009-2014
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2009-2014
  • Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
  • Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
  • Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
  • Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
  • Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
  • Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
  • Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
  • Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
  • Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
  • Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
  • Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
  • Table 31 Forecast Sales of Wine by Category: Total Volume 2014-2019
  • Table 32 Forecast Sales of Wine by Category: Total Value 2014-2019
  • Table 33 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 34 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019

Wine in Vietnam - Company Profiles

Thang Long Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Thang Long Liquor JSC: Key Facts
  • Summary 2 Thang Long Liquor JSC: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Thang Long Liquor JSC: Competitive Position 2014

Alcoholic Drinks in Vietnam - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks experiences a worse performance in 2014 than in 2013

The increased premiumisation in alcoholic drinks’ consumption

Local players continue to lead in alcoholic drinks

On-trade is still the most widespread distribution channel in alcoholic drinks

A positive outlook for alcoholic drinks

KEY TRENDS AND DEVELOPMENTS

The trend of premiumisation in purchasing alcoholic drinks

International brands further strengthen their position in alcoholic drinks

Internet retailing becomes more popular in alcoholic drinks

Key new product launches

  • Summary 4 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

  • Table 35 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

  • Table 36 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 37 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 38 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 40 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 44 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 45 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 46 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 47 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 48 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 53 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 54 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 55 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Port
      • Sherry
      • Vermouth
    • Non-Grape Wine
      • Local Non-Grape Wine
    • Sparkling Wine
      • Champagne
      • Other Sparkling Wine
    • Still Light Grape Wine
      • Still Red Wine
      • Still Rosé Wine
      • Still White Wine

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume
  • Wine by Grape Type
  • Wine by Price

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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