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Country Report

Vietnam Flag Wine in Vietnam

| Pages: 39

Price: US$900

About this Report

Executive Summary

TRENDS

  • Towards the end of the review period, the leading manufacturers such as Thang Long Liquor JSC and LamDong Foodstuffs JSC (Ladofoods) focused on improving packaging to be more appealing in order to attract consumers’ attention. This was due to the fact that wine was normally purchased in Vietnam as gifts for business partners, family members and friends during special occasions such as Christmas or New Year. As a result, attractive packaging played an important role in attaining consumer attention.

COMPETITIVE LANDSCAPE

  • In 2012, Thang Long Liquor led wine with a total volume share of 23%. The company also enjoyed the biggest increase in value share in 2012, gaining three percentage points. Its success was due to its constant efforts to improve packaging as well as to diversify its product range over the review period. More importantly, the company possessed a wide distribution system; thus it was able to capture increasing demand for wine in Vietnam. In addition, its taste was more suitable to Vietnamese’s consumers as Thang Long’s taste seemed to be sweeter than other products.

PROSPECTS

  • Wine is projected to record a total volume CAGR of 6% over the forecast period, which is on par with the total volume CAGR over the review period. Demand for wine will be contributed by a rising young adult generation, disposable household incomes as well as increasing habits of consumers to go out and drink in the country. In addition, the growing young adult generation, which is becoming increasingly influenced by Western culture also contributed to the total volume growth of wine over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wine in Vietnam?
  • What are the major brands in Vietnam?
  • How do sales of new world wine perform in comparisons to old world wine?
  • Which countries are the main wine exporters and importers?
  • Is wine mainly consumed in on- or off-trade channels? 
  • Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Wine in Vietnam - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Wine by Category: Total Volume 2007-2012
  • Table 2 Sales of Wine by Category: Total Value 2007-2012
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
  • Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
  • Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
  • Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
  • Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
  • Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
  • Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
  • Table 31 Production, Imports and Exports of Wine: Total Volume 2006-2011
  • Table 32 Imports of Wine by Country of Origin: Total Volume 2006-2011
  • Table 33 Imports of Wine by Country of Origin: Total Value 2006-2011
  • Table 34 Exports of Wine by Country of Destination: Total Volume 2006-2011
  • Table 35 Exports of Wine by Country of Destination: Total Value 2006-2011
  • Table 36 Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 37 Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017

Wine in Vietnam - Company Profiles

Thang Long Liquor JSC in Alcoholic Drinks (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Thang Long Liquor JSC: Key Facts
  • Summary 2 Thang Long Liquor JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Thang Long Liquor JSC: Competitive Position 2012

Alcoholic Drinks in Vietnam - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks continues to record strong total volume growth

New product improvement and packaging innovation offer consumer more choice

Local players continue to play major role in competitive environment

On-trade remains as main channel

Alcoholic drinks is expected to record strong growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing lifestyles stimulate total volume growth

Many packaging innovations witnessed in 2012

International players strengthen their presence in grocery retailers

Key new product launches

  • Summary 4 Key New Product Developments 2012

Specialist retailer

Merger and acquisition activity

  • Summary 5 Merger and Acquisition Activity 2011-2012
  • Summary 6 Speculated Merger and Acquisition Activity 2012-2013

MARKET BACKGROUND

Legislation

  • Table 40 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

  • Table 41 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 43 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 44 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 45 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 46 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
  • Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
  • Table 48 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 51 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 60 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Wine
    • Fortified Wine and Vermouth
      • Non-Grape Wine
        • Local Non-Grape Wine
      • Sparkling Wine
        • Champagne
        • Other Sparkling Wine
      • Still Light Grape Wine
        • Still Red Wine
        • Still Rosé Wine
        • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Products by Ingredient
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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