International tourism is predicted to recover slowly in 2023. As the number of inbound arrivals increases this should provide a boost to demand for wine, with wine being widely popular with locals and tourists in bars/pubs as well as when dining at restaurants.
Domestic importers like Caldbeck Macgregor (M) Sdn Bhd, Luen Heng Agency Sdn Bhd and Muihua Sdn Bhd are anticipated to expand their distribution coverage to more on-trade outlets over the forecast period. As a growing number of new bars/pubs and restaurants open up and as tourists return it will be key for these players to exploit these opportunities in order to maximise their profits.
Domestic companies such as Luen Heng Agency Sdn Bhd and Muihua Sdn Bhd are likely to organise frequent warehouse sales promotions in 2023 and 2024 in order to boost volume sales to clear old stock that was leftover during 2021 and 2022. Meanwhile, leading companies Caldbeck Macgregor (M) Sdn Bhd and Pernod Ricard Malaysia Sdn Bhd are predicted to hire more promoters in major grocery retailers (supermarkets and hypermarkets) to push sales.
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Understand the latest market trends and future growth opportunities for the Wine industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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