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Country Report

Bulgaria Flag Dog Food in Bulgaria

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • The increase in spending per capita and growing interest of premium and specialised dog food from 2015 will also continue in 2016. More and more pet owners will try to provide their dogs with the best products on the market to keep them in good health. The upward trend is expected to continue, supported mostly by veterinary clinics and pet stores where the veterinary specialists will continue to inform their clients about the innovations and benefits of new pet foods.

COMPETITIVE LANDSCAPE

  • In 2016, Mars is expected to keep the leadership despite losing share to smaller players. If Mars does not introduce good innovations, the decline is expected to continue in the coming years, favouring new and flexible companies able to take advantage of the situation and gain share.

PROSPECTS

  • The increase of pet spending is expected to continue during the forecast period, and dog food is expected to record a value CAGR of 1% at constant 2016 prices. Owners are to be more careful when choose food for their pets likewise when they choose food for themselves. The quality maintained currently only by the premium brands will transfer to the middle and lower segment, although with not so much strength.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Bulgaria?
  • What are the major brands in Bulgaria?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in Bulgaria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2011-2016
  • Table 2 Dog Population 2011-2016
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2016
  • Table 4 Sales of Dog Food by Category: Volume 2011-2016
  • Table 5 Sales of Dog Food by Category: Value 2011-2016
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021

Dog Food in Bulgaria - Company Profiles

Lyubimets OOD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Lyubimets OOD: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Lyubimets OOD: Competitive Position 2015

Mars Inc Bulgaria EOOD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mars Inc Bulgaria EOOD: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Mars Inc Bulgaria EOOD: Competitive Position 2015

Nestlé Bulgaria AD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé Bulgaria AD: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Bulgaria AD: Competitive Position 2015

Pet Care in Bulgaria - Industry Context

EXECUTIVE SUMMARY

Increased focus on premium pet food and pet nutrition

Pet food trends become similar to human food trends

Private label - growing threat for manufacturers of economy brands

Discounters are growing faster than any other channel

Focus on pet food labels

KEY TRENDS AND DEVELOPMENTS

Spending on pets increases

Pet shops face growing competition from grocery retailers

Private label as destination brands

MARKET INDICATORS

  • Table 18 Pet Populations 2011-2016

MARKET DATA

  • Table 19 Sales of Pet Food by Category: Volume 2011-2016
  • Table 20 Sales of Pet Care by Category: Value 2011-2016
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
      • Wet Dog Food
        • Economy Wet Dog Food
        • Mid-Priced Wet Dog Food
        • Premium Wet Dog Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Pricing
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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