Dog food looks set to post robust growth in total volume and current value sales throughout the forecast period, with all categories projected to record consistently positive results. Overall demand will continue to be bolstered by growth in Bulgaria’s dog population, pet humanisation and rising awareness of the health benefits prepared food provides as compared to table scraps and other home-made alternatives.
Mars and Nestlé are expected to remain the overall leaders in dog food in value terms during the forecast period thanks to well-established brands that enjoy trusted reputations for quality and strong marketing support, span multiple price points and are widely available via all major distribution channels. While both will continue to focus primarily on their economy and mid-priced ranges, they will also work to broaden the appeal of their respective premium brands Perfect Fit and ONE, which are now carried by many leading grocery retailers chains.
Dog treats and mixers is projected to be the most dynamic performer in volume and current value growth terms over the forecast period. The category’s expansion will be underpinned by strong demand for dog treats, which will continue to gain popularity in line with pet humanisation and increasing appreciation for the oral health benefits of varieties like Pedigree DentaStix and Purina DentaLife.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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