print

Country Report

Norway Flag Dog Food in Norway

Price: US$900

About this Report

Executive Summary

TRENDS

  • Premiumisation trends are affecting all pet care areas, especially dog food. Due to their behavioural habits, dogs are perceived to be more human like than any other pet and are thus more likely to be treated as a member of the family. This results in more money being spent on premium level foods, which continue to be tailored towards specific breeds and ages. In addition, an increasing number of products are addressing various ailments and more variations on these are likely to be seen on the market in the latter half of 2014. The general trend towards premiumisation means that pressure is being placed on economy and mid-priced brands which are traditionally sold in grocery retailers. Manufacturers of economy dog food are responding through the rebranding of private label products while mid-priced manufacturers are putting more of an emphasis on health and wellness in their products. This is a continuation of already established trends in dog food.

COMPETITIVE LANDSCAPE

  • 2013 saw the entrance of Orijen dog foods from Canada into Norway. This brand is being distributed by Morene Produkter and, with a wealth of market knowledge and success in North America, has the potential to upset the status quo at the premium end of the market where brands like Iams, Eukanuba and Royal Canin continue to dominate. This impact is not likely to be immediate, however, and more continuity is expected in the short-term in premium dog food. Nonetheless, premium brands will remain the most vulnerable, with the threat of new brands being imported always present. In the lower end of the market, despite changes in the name and appearance of some of the major private label ranges, the same players are likely to dominate within their own supermarket chains. This means that brands like Coop X-tra from Coop, Grreat from ICA and Bestevenn from Rema 1000 will maintain their market domination. Pedigree from Mars Norge AS continues to be the most important brand in the mid-priced category, as well as being a real presence within premium grocery retailers.

PROSPECTS

  • The premiumisation trend is set to continue to be the most important factor influencing growth and the general direction of dog food in Norway, with higher end products set to continue to perform well during the forecast period. While dog owners increasingly seek out products offering more than just nutrition for their dogs, value sales are expected to increase at a constant 2014 price value CAGR of 3% over the forecast period while volume sales are set to lag behind at a CAGR of just 1% during the same period. This trend is likely to be seen in all dog food areas in Norway as manufacturers adjust to the needs of Norwegian pet owners.

Samples (FAQs about samples):

doc_pdf.png Sample Dog Food Market Research Report

doc_excel_table.png Sample Dog Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Norway?
  • What are the major brands in Norway?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2009-2014
  • Table 2 Dog Population 2009-2014
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2014
  • Table 4 Sales of Dog Food by Category: Volume 2009-2014
  • Table 5 Sales of Dog Food by Category: Value 2009-2014
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 7 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 8 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 9 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 10 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Dog Food in Norway - Company Profiles

Premium Pet Products Norge AS in Pet Care (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Premium Pet Products Norge AS: Key Facts
  • Summary 3 Premium Pet Products Norge AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Premium Pet Products Norge AS: Competitive Position 2013

Royal Canin Norge AS in Pet Care (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Royal Canin Norge AS: Key Facts
  • Summary 6 Royal Canin Norge AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Royal Canin Norge AS: Competitive Position 2013

Pet Care in Norway - Industry Context

EXECUTIVE SUMMARY

Pet care continues to record steady growth

Pet humanisation trends key

Felleskjøpet continues to increase sales share

Greater competition continues to put pressure on traditional retailers

Slight dip in growth expected, despite continued strong performance

KEY TRENDS AND DEVELOPMENTS

Pets increasingly seen as members of the family

Strength of Norwegian economy aids premiumisation trends

Changes in distribution channels shake market

MARKET INDICATORS

  • Table 16 Pet Populations 2009-2014

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2009-2014
  • Table 18 Sales of Pet Care by Category: Value 2009-2014
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 22 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 26 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 31 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
      • Wet Dog Food
        • Economy Wet Dog Food
        • Mid-Priced Wet Dog Food
        • Premium Wet Dog Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

      print

      Recently Viewed Items more ›

        Want to find out more about this report?

        If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
        Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here