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Country Report

Norway Flag Dog Food in Norway

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Based on provisional 2013 estimates, recent developments in the distribution of dog food through non-grocery retail channels are likely to have had an impact on sales of mid-price dog food through grocery retailers channels. In addition, the strong demand for premium dog food brands through pet specialist retailers chains and veterinary clinics eroded the dog food distribution value share of grocery retailers over the course of the review period. The pressure that this has piled upon mid-priced dog food brands sold through grocery retailers channels has been exacerbated by the expansion of the distribution of premium dog food brands through new distribution channels such as chained sports goods stores and home improvement and garden centres. The leading manufacturers of mid-priced dog food have responded by introducing more upscale varieties such as Pedigree Vital Protection for distribution through grocery retailers channels.

COMPETITIVE LANDSCAPE

  • Based on the provisional results of ongoing research, new developments in the distribution channels for dog food in Norway are likely to have a major impact on the competitive landscape in dog food in Norway during 2013. Until these changes in distribution occurred, super-premium and premium dog food brands were distributed mainly by pet shops and veterinary clinics. The entrance of chained sports goods stores and home improvement and garden centres into the distribution of super-premium and premium dog food brands such as Royal Canin has motivated pet shops to begin selling other dog food brands such as Appetitt from Felleskjøpet AS. Appetitt is a Norwegian producer of super premium dog food which offers the same benefits as super premium brands at a significantly lower price. As its distribution continues to expand, Appetitt’s value share is likely to record strong growth during 2013.

PROSPECTS

  • Dog food is expected to increase in constant value at a CAGR of 4% over the forecast period, rising to NOK2,111 million by 2018. The premiumisation trend is expected to continue influencing sales of dog food in Norway during forecast period, with constant value growth set to be stronger than volume growth, which is set to remain at a CAGR of 2% over the forecast period. There is set to be a clear trend in dog food towards healthier types of premium dog food with niche appeal during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Norway?
  • What are the major brands in Norway?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in Norway - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2013

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2008-2013
  • Table 2 Dog Population 2008-2013
  • Table 3 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Table 4 Sales of Dog Food by Category: Volume 2008-2013
  • Table 5 Sales of Dog Food by Category: Value 2008-2013
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 7 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 8 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 9 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 10 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Dog Food in Norway - Company Profiles

Felleskjøpet AS in Pet Care (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Felleskjøpet AS: Key Facts
  • Summary 3 Felleskjøpet AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Felleskjøpet AS: Competitive Position 2012

Kruuse Norge AS in Pet Care (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kruuse Norge AS: Key Facts
  • Summary 6 Kruuse Norge AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Kruuse Norge AS: Competitive Position 2012

Norsk Dyremat AS in Pet Care (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Norsk Dyremat AS: Key Facts
  • Summary 9 Norsk Dyremat AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Norsk Dyremat AS: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 11 Norsk Dyremat AS: Competitive Position 2012

Pet Care in Norway - Industry Context

EXECUTIVE SUMMARY

Good performance for pet care

Only the best for my pet

Local pet food company Felleskjøpet gains ground against its multinational rivals

Blurry boundaries between channels

A favourable performance is expected in pet care during the forecast period

KEY TRENDS AND DEVELOPMENTS

Welcome to the family

Health and wellness is a priority for Norway’s pets

Boundaries blur between distribution channels

Private label

The general affluence of Norwegian consumers influences trends in pet care

MARKET INDICATORS

  • Table 16 Pet Populations 2008-2013

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2008-2013
  • Table 18 Sales of Pet Care by Category: Value 2008-2013
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 22 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 26 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
      • Wet Dog Food
        • Economy Wet Dog Food
        • Mid-Priced Wet Dog Food
        • Premium Wet Dog Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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