Private label are expected to gain ground in dog food over the forecast period. With inflationary pressures likely to continue squeezing household budgets for some time, the competitive prices of such products will prove more enticing for many Norwegians.
While the rising cost of living weakened the premiumisation trend in dog food over 2022-2023, it should gradually regain momentum during the forecast period as inflation comes down and purchasing power improves. Demand in the premium segment will also continue to be buoyed by pet humanisation, which makes owners more inclined to choose higher quality and healthier food for their dogs.
With the easing of the pandemic and the ending of associated restrictions, more consumers living in southern regions of Norway have recently resumed making cross-border shopping trips to Sweden. Given the rising cost of living, favourable exchange rates and slightly lower prices for many types of goods in Swedish retail outlets, the numbers making such trips are expected to continue increasing during the early years of the forecast period.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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