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Country Report

Japan Flag Dog Food in Japan

Price: US$900

About this Report

Executive Summary

TRENDS

  • Dog food volume and current value sales declined in 2012 as the number of pet dogs in Japan continued to fall. The declining popularity of medium-sized and large breeds had a particularly negative impact on demand in the category, as bigger dogs eat more. However, the rates of decline in total dog food volume and current value sales were slower than those recorded in 2011, and also slower than the average rates of decline projected for the entire review period (2008-2013). This general slowdown, which is expected to continue in 2012, indicates that the declining trend in the pet dog population is gradually levelling off.

COMPETITIVE LANDSCAPE

  • Mars remained the overall leader in dog food in 2012 with a value share of 19%. Offering a wide assortment of product types and flavour variants under its Pedigree, Royal Canin, Cesar and Chappi brands, the company was the clear leader in mid-priced and premium wet dog food, and ranked second and third in mid-priced dry dog food and premium dry dog food respectively. Unicharm, which offers the Aiken Genki and Gaines ranges, was the second leading player overall with a value share of 11%. Unicharm held the leading position in mid-priced dry dog food, and claimed second place in mid-priced wet dog food. Hill’s Colgate rounded out the top three with a 9% value share. Thanks to the high quality reputations of its globally renowned Hill’s Science Diet and Hill’s Prescription Diet ranges, the company was the leader in premium dry dog food and ranked second in premium wet dog food. Other prominent competitors in dog food included Iams Japan KK, Marukan Co Ltd, Nippon Pet Food Ltd, Yamahisa Pet Co Ltd and Nestlé Purina PetCare KK. Yamahisa was the leading company in dog treats, while Nippon held the top position in the economy dry and wet dog food categories.

PROSPECTS

  • Dog food volume and constant value sales will continue to decline over the forecast period, mainly due to further reductions in the numbers of large and medium-sized pet dogs in Japan. However, as this latter trend continues to level off and the number of small pet dogs grows steadily, it is expected that the rates of decline in total volume and constant value sales will be slower that those recorded over 2008-2013. Constant value sales will also be bolstered as the pet humanisation trend encourages owners to trade up to higher quality and more expensive products, particularly brands that offer health benefits for senior dogs or specific breeds and gourmet-style products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Japan?
  • What are the major brands in Japan?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2008-2013
  • Table 2 Dog Population 2008-2013
  • Table 3 Consumption of Prepared Dog Food: % Analysis 2008-2013

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2013
  • Table 4 Sales of Dog Food by Category: Volume 2008-2013
  • Table 5 Sales of Dog Food by Category: Value 2008-2013
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2008-2013
  • Table 7 Sales of Dog Food by Category: % Value Growth 2008-2013
  • Table 8 Sales of Premium Dog Food by Category: Value 2008-2013
  • Table 9 NBO Company Shares of Dog Food: % Value 2008-2012
  • Table 10 LBN Brand Shares of Dog Food: % Value 2009-2012
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2009-2012
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Dog Food by Category: Value 2013-2018
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2013-2018

Dog Food in Japan - Company Profiles

Hill's Colgate Japan Ltd in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Hill’s Colgate Japan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Hill’s Colgate Japan Ltd: Competitive Position 2012

Mars Japan Ltd in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Mars Japan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Mars Japan Ltd: Competitive Position 2012

Nippon Pet Food Ltd in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nippon Pet Food Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nippon Pet Food Ltd: Competitive Position 2012

Nisshin Pet Food Ltd in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nisshin Pet Food Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Nisshin Pet Food: Competitive Position 2012

Unicharm Corp in Pet Care (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Unicharm Corp: Key Facts
  • Summary 11 Unicharm Corp: Operational Indicators 2010-2012

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Unicharm Corp: Competitive Position 2012

Pet Care in Japan - Industry Context

EXECUTIVE SUMMARY

Falling demand for dog food undermines pet care market performance

Japanese dog owners show a growing preference for smaller breeds

Market leaders Mars and Unicharm drive trend towards greater segmentation

Internet retailing makes strong gains in pet care distribution

Slower decline in pet dog population will lift market performance towards 2018

KEY TRENDS AND DEVELOPMENTS

New gourmet-style products prove successful in dry cat food

Pet humanisation trend fuels greater segmentation in dog and cat food

Internet retailing continues to make strong gains in pet care distribution

Small breeds continue to gain popularity among dog owners in Japan

Pet population ageing influences new launches in dog and cat food

MARKET INDICATORS

  • Table 16 Pet Populations 2008-2013

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2008-2013
  • Table 18 Sales of Pet Care by Category: Value 2008-2013
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Pet Care by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Pet Food: % Value 2008-2012
  • Table 22 LBN Brand Shares of Pet Food: % Value 2009-2012
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
  • Table 26 Distribution of Pet Care by Format: % Value 2008-2013
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2012
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2008-2013
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2013
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2013-2018
  • Table 31 Forecast Sales of Pet Care by Category: Value 2013-2018
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
        • Therapeutic Dry Dog Food
        • Non-Therapeutic Dry Dog Food
    • Wet Dog Food
      • Economy Wet Dog Food
      • Mid-Priced Wet Dog Food
      • Premium Wet Dog Food
        • Therapeutic Wet Dog Food
        • Non-Therapeutic Wet Dog Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Pet Ownership
  • Pet Population
  • Prepared Gap
  • Product by Life-Cycle
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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