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Country Report

Philippines Flag Dog Food in the Philippines

Price: US$990

About this Report

Executive Summary

TRENDS

  • Over the review period, pet care in the Philippines remained small and expenditure on industrially prepared food was low. No significant shifts are expected to occur in dog food in 2016. However, developments that could potentially affect pet ownership include the construction of condominiums in urban areas, which could result in small-sized dog breeds being increasingly favoured. Alternatively, this could lead to a shift in the choice of pet or the decision not to keep any due to the limited space available.

COMPETITIVE LANDSCAPE

  • All key players in dog food maintained the same ranking in 2015 as in 2014 with Mars Philippines Inc remaining the leader in 2015 with a value share of 30%. Mars derives its share from its two key brands, Pedigree and Cesar, with the former having a higher contribution than the latter. This is due to the presence of Pedigree in several categories such as dog treats, dry dog food, and wet dog food while Cesar has presence only in wet dog food. Pedigree also enjoys good recall among pet owners due to its availability in key grocery retailers and promotion through events.

PROSPECTS

  • Dog food is expected to post a value CAGR of 8% at constant 2016 prices over the forecast period, which is better than the 7% CAGR of the review period. Patronage of dog food is expected to improve as pet owners become increasingly aware that dogs have unique nutritional requirements compared to humans, making table scraps not an ideal daily diet.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Philippines?
  • What are the major brands in Philippines?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2011-2016
  • Table 2 Dog Population 2011-2016
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Table 4 Sales of Dog Food by Category: Volume 2011-2016
  • Table 5 Sales of Dog Food by Category: Value 2011-2016
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
  • Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
  • Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
  • Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
  • Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
  • Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
  • Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
  • Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
  • Summary 1 Dog Food by Price Band 2016

Pet Care in the Philippines - Industry Context

EXECUTIVE SUMMARY

Pet care sees slight improvements

Health and wellness options grow

Mars Philippines Inc leads in 2015

Supermarkets is the key distribution channel for pet care

Better performance is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Improving care for pets includes blessings and greater awareness of health and wellness

Events are key strategies for players to target pet owners effectively

Increasing focus on less popular breeds and pets

MARKET INDICATORS

  • Table 18 Pet Populations 2011-2016

MARKET DATA

  • Table 19 Sales of Pet Food by Category: Volume 2011-2016
  • Table 20 Sales of Pet Care by Category: Value 2011-2016
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
      • Wet Dog Food
        • Economy Wet Dog Food
        • Mid-Priced Wet Dog Food
        • Premium Wet Dog Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Pricing
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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