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Country Report

Philippines Flag Dog Food in the Philippines

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • Current value sales of dog food grew by 11% to Ps1.8 billion in 2014 compared to 10% growth and value sales of Ps1.6 billion in 2013. Sales have continued to grow due to the increased humanisation of pets as more lower- to middle-class consumers shift towards prepared dog food while more middle- to upper-class consumers are willing to try out premium dog food products. This trend is expected to continue in 2015.

COMPETITIVE LANDSCAPE

  • While multinational companies still dominate sales of dog food in the Philippines, SM Retail Inc’s SM Bonus line has benefited from its economy positioning as more consumers have switched to prepared dog food. The company has also benefited from its wide distribution network in SM Supermarkets located nationwide. Overall company rankings in dog food remained the same in 2014 with the exception of SM Retail Inc which moved up from sixth to fifth place.

PROSPECTS

  • Dog food sales are expected to grow by an 8% CAGR at constant 2015 prices over the forecast period compared to the 6% CAGR growth at constant 2015 prices during the review period. Higher disposable incomes and the increased humanisation of pets will continue to fuel growth. The popularity of dogs over other pets will ensure stable demand for dog food.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Philippines?
  • What are the major brands in Philippines?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2010-2015
  • Table 2 Dog Population 2010-2015
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2015
  • Table 4 Sales of Dog Food by Category: Volume 2010-2015
  • Table 5 Sales of Dog Food by Category: Value 2010-2015
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 7 Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 8 Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 9 NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 10 LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 13 Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020

Dog Food in the Philippines - Company Profiles

Ampro Pet Nutrition Inc in Pet Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Ampro Pet Nutrition Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Ampro Pet Nutrition Inc: Competitive Position 2014

Nestlé Philippines Inc in Pet Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Philippines Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Nestlé Philippines Inc: Competitive Position 2014

Pet Care in the Philippines - Industry Context

EXECUTIVE SUMMARY

Pet care industry continues to grow in 2014

Pet care moving towards increased premiumisation/specialisation

Sales of economy/private label brands also growing

Sales grow across almost all retailing channels

More optimistic outlook for the pet care industry

KEY TRENDS AND DEVELOPMENTS

Pet care industry becoming more premium/specialised

Economy and private label brands also experience volume growth

Sales grow across almost all retailing channels

MARKET INDICATORS

  • Table 16 Pet Populations 2010-2015

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2010-2015
  • Table 18 Sales of Pet Care by Category: Value 2010-2015
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 21 NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 22 LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 26 Distribution of Pet Care by Format: % Value 2010-2015
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2015
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 31 Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
      • Wet Dog Food
        • Economy Wet Dog Food
        • Mid-Priced Wet Dog Food
        • Premium Wet Dog Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Pricing
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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