The COVID-19 pandemic significantly increased the use of e-commerce channels for purchasing dog food, with many pet owners forming online shopping habits. However, as the economy fully reopened in 2022, growth in e-commerce slowed somewhat, though remained strong and continues to rise robustly in 2023.
Major dog food brands continue to introduce innovative digital features to engage customers. For example, Royal Canin launched the Royal Canin Club App in 2023, offering a rewards programme to encourage repeat purchases among loyal customers.
Despite economic challenges, the high level of dog ownership in the Philippines ensures a continued attractive market for pet food brands. While dog food sales will maintain strong growth in volume terms and current value terms, current value growth may be slower than it could be as pet owners seek more affordable options due to economic constraints.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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