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Country Report

Philippines Flag Dog Food in the Philippines

| Pages: 26

Price: US$990

About this Report

Executive Summary

TRENDS

  • Dry dog food continued to be a more popular choice than wet dog food in 2013. Prices and the availability of products were prominent factors affecting this continued preference. Sales of higher-priced wet dog food remained limited to upper-income consumers, unlike dry dog food, which enjoyed a wider consumer base of those in all income brackets.

COMPETITIVE LANDSCAPE

  • Multinational brands continued to enjoy their stronghold on the Philippine dog food industry, led by Pedigree from Mars Philippines with a 27% value share in 2013, followed by Purina Alpo from Nestlé Philippines with 20%. These brands benefit from being well known and trusted, as well as having established relationships with not just distribution channels but even partner associations and animal welfare organisations, built up over the years. Over the review period, the growing threat faced by these brands was increasing competition, especially from the economy price range where private label products were growing in strength.

PROSPECTS

  • Dog food is expected to record continuous growth over the forecast period. As overall attitudes change and improve towards dogs, due partly to the efforts of animal welfare groups, consumers are expected to increasingly spend on dog food. Growth of the economy-priced range will make dog food even more accessible to even middle- and lower-income consumers who previously relied on non-prepared food. Volume sales of dog food are expected to grow at a CAGR of 8% over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dog Food in Philippines?
  • What are the major brands in Philippines?
  • How fast are consumers trading up to prepared dog food?
  • How have pet specialists fared in recent years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Dog Food in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Dog Owning Households: % Analysis 2009-2014
  • Table 2 Dog Population 2009-2014
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 1 Dog Food by Price Band 2014
  • Table 4 Sales of Dog Food by Category: Volume 2009-2014
  • Table 5 Sales of Dog Food by Category: Value 2009-2014
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 7 Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 8 Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 9 NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 10 LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 11 LBN Brand Shares of Dog Treats: % Value 2010-2013
  • Table 12 Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Dog Food in the Philippines - Company Profiles

Consumer Care Products Inc in Pet Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Consumer Care Products Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Consumer Care Products Inc: Competitive Position 2013

Nutriquest International in Pet Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nutriquest International: Key Facts
  • Summary 5 Nutriquest International: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Nutriquest International: Competitive Position 2013

Pet One Inc in Pet Care (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Pet One Inc: Key Facts
  • Summary 8 Pet One Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Pet One Inc: Competitive Position 2013

Pet Care in the Philippines - Industry Context

EXECUTIVE SUMMARY

Positive performance in terms of retail value and volume sales for pet care

Economy range grows, led by strengthening private label

Multinationals retain dominance despite brewing competition

Supermarkets on the rise as a distribution channel

Positive prospects for pet care over the forecast period

KEY TRENDS AND DEVELOPMENTS

Multinationals continue their dominance of the Philippine pet care industry

Volume and value sales benefit from increasing humanisation of pets

Pet-friendly public areas and events continue to rise

MARKET INDICATORS

  • Table 16 Pet Populations 2009-2014

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2009-2014
  • Table 18 Sales of Pet Care by Category: Value 2009-2014
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 22 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 26 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 31 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Dog Food
    • Dog Treats and Mixers
      • Dog Mixers
      • Dog Treats
    • Dry Dog Food
      • Economy Dry Dog Food
      • Mid-Priced Dry Dog Food
      • Premium Dry Dog Food
      • Wet Dog Food
        • Economy Wet Dog Food
        • Mid-Priced Wet Dog Food
        • Premium Wet Dog Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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