The domestic producer Fazer Makeiset Oy offers the Fazer Xylimax line, which features the Key Flag symbol to indicate domestic origin to consumers. The selection includes child-specific xylitol gums featuring the beloved domestic Moomin characters.
Offering different package sizes is a strategy that is set to increase across the forecast period. For example, the introduction of Jenkki Original Citrusmix offers lemon, mint and eucalypt flavours in a traditional 100g resealable pouch, which was also offered in smaller packaging.
The private label segment remains small in gum in the Finnish market. Nonetheless, it is noteworthy that the Pirkka private label offers eight different xylitol gum products with flavours ranging from traditional spearmint flavour to fruit and the locally popular salty liquorice.
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Understand the latest market trends and future growth opportunities for the Gum industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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