Gum is projected to record modest but positive growth in retail volume terms over the forecast period with sales not expected to see a full recovery to pre-pandemic levels until 2026. However, price rises should ensure the category continues to see strong growth in value terms until inflation stabilises.
Product innovations encouraged by rising health concerns amongst Spanish consumers are expected to support the growth of gum during the forecast period. Some manufacturers are looking to expand their gum portfolios with functional products as they look to expand their reach to a wider audience.
Sugar-free chewing gum, which saw rapid expansion during the review period, will likely continue to be the driving force for category growth. Spaniards are increasingly concerned about their sugar intake.
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Understand the latest market trends and future growth opportunities for the Gum industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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