Chewing gum in Tunisia will continue to be dominated by domestic brands in the forthcoming period. The most popular type of gum will remain sugar-based mint flavours, but other alternatives are expected to emerge, including sugar-free options.
Local gum players will be keen to maintain their leadership position, with Confiserie Triki le Moulin offering regular new launches and innovations in order to compete against international brands, namely Mentos and Relax. There will be a strong focus on flavour innovation over the forecast period by looking at regional trends.
Despite the growing importance of supermarkets and discounters in Tunisia for gum purchases, traditional grocery retailers such as small grocery and corner shops will remain the leading distribution channels over the forecast period. Certainly, the strategic location of these outlets in neighbourhoods and next to schools and office buildings makes them ideal for the impulse purchase of gum.
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This report originates from Passport, our Gum research and analysis database.
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