Rising health consciousness has created opportunities for gum products that incorporate natural ingredients, or are free from preservatives and plastics. As people become increasingly aware of the adverse effects associated with these harmful ingredients, they are seeking healthier alternatives that prioritise natural ingredients.
Hilal Confectionery (Pvt) Ltd remains the dominant player in gum with the player predicted to maintain its retail value share in 2023. Its success is supported by a long-established and deeply-entrenched presence in Pakistan, with its brands, Ding Dong and Hilal Fresh Up Bubble Gum among the first gum brands to be introduced into the country, decades ago.
Marketing investment plays a crucial role in the development of gum brands, with engaging advertisements and endorsements from popular celebrities traditionally used to drive brand awareness and sales of chewing gum in Pakistan. Social media and digital advertising are now widely used to reach the desired target audience.
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Understand the latest market trends and future growth opportunities for the Gum industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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