Gum is set to continue declining in retail volume terms in 2024. While the impact of the COVID-19 pandemic is set to be largely normalised, being a mature category, gum is expected to continue the tendency of moderate long-term decline, one that was in place prior to the outbreak of COVID-19.
In-person purchases are set to remain very important in gum, with impulse purchases being key on the landscape. As such, grocery retailers are set to dominate the gum market throughout the forecast, while convenience and forecourt retailers will remain essential for impulse purchases, with customers impulsively purchasing gum, often placed by the check-outs.
Bubble gum has very low sales compared to chewing gum. Perceived as old-fashioned and with a low level of innovation, interest in these products was declining even before the outbreak of COVID-19.
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Understand the latest market trends and future growth opportunities for the Gum industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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