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Country Report

New Zealand Flag Gum in New Zealand

| Pages: 52

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2012 saw the launch of a vitamin gum by New Zealand entrepreneurs Dan Fanghl and Josh Egan. The gum is enriched with vitamins A, B, C and D, which is released when chewed. The product was made available at checkouts in supermarkets and forecourt retailers. In addition, Extra Professional White continued to perform well in 2013 due to its teeth-whitening properties, while Wrigley’s Airwaves remained the only brand for the function of clearing airway passages.

COMPETITIVE LANDSCAPE

  • The Wrigley Co (NZ) Ltd continued to lead the category with a 93% value share, unchanged from 2012. The main driver for the company was the Extra brand which accounted for almost half of all gum sold in New Zealand with a 47% value share in 2013. The Extra brand includes the sub-brands of Extra Professional (including Extra Professional White) and Extra Active. Extra Active was launched in 2011, followed by the Extra Active fruits range in 2012. Extra Professional Calcium was deleted in 2012. Wrigley’s 5 Gum brand is the next highest in terms of value share at 17% for the company in chewing gum, while the well-established sugarised brand of PK held a value share of 12% in 2013. Other brands include Eclipse (also a mint sugar confectionery brand) and Juicy Fruit (sugarised) in chewing gum, Hubba Bubba in bubble gum and Airwaves (a functional gum to clear blocked noses). The Wrigley Co (NZ) Ltd continued with its Extra “Break Up with Clingy Food” TV advertising campaign during 2013. The campaign uses the slogan “Eat, drink, chew”.

PROSPECTS

  • It is expected that flavour innovation and profiles will continue to be developed over the forecast period. Gum flavours may mimic other foods such as coffee, green tea and even chocolate. Furthermore, another area of growth expected is within fortified/functional gum. Manufacturers are likely to focus on the oral benefits of gum, such as gum protection, antioxidants (through the use of berry flavours) and gum as a digestive aid. Lastly, vitamin gum is likely to be launched by the Wrigley Co (NZ) Ltd over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in New Zealand?
  • What are the major brands in New Zealand?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Gum in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Gum by Category: Volume 2008-2013
  • Table 2 Sales of Gum by Category: Value 2008-2013
  • Table 3 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 5 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 6 NBO Company Shares of Gum: % Value 2009-2013
  • Table 7 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 8 Distribution of Gum by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 11 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Packaged food value growth remains positive in 2013

Cobranding and premiumisation characterise 2013

Goodman Fielder Ltd continues to lead packaged food in New Zealand

Private label drives growth in supermarkets’ value share

Christchurch rebuild to fuel economic recovery

KEY TRENDS AND DEVELOPMENTS

New Zealand economic recovery drives premiumisation

The evolving New Zealand palate

Cobranding used to launch innovative product lines

Corporate responsibility shines in good deeds marketing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Gum
    • Bubble Gum
    • Chewing Gum
      • Sugar Free Gum
      • Sugarised Gum

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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