print

Country Report

New Zealand Flag Gum in New Zealand

| Pages: 26

Price: US$990

About this Report

Executive Summary

TRENDS

  • While flavour development characterised gum in 2015, mint, citrus and berry continued to influence this trend. In line with oral health and general health and wellness concerns, sugar free variants were driving new product developments.

COMPETITIVE LANDSCAPE

  • With 93% value share, The Wrigley Co (NZ) Ltd continued to have a monopoly on gum in New Zealand. The company enjoys strong distribution and merchandising capabilities through all major channels including supermarkets, forecourt retailers and convenience stores. The company’s strong performance was led by its Extra brand with 48% value share, and comprised a number of sub-brand variants. Other brands included 5 Gum, PK, Eclipse, Hubba Bubba and Juicy Fruit. The company continued with the Extra TV commercial emphasising the “Eat, drink, chew” slogan.

PROSPECTS

  • Oral health and health and wellness concerns are expected to continue to characterise gum over the forecast period. Accordingly, sugar-free gum is expected to be the focal point for new product developments. While functional gum was not successful in the past, changing consumer attitudes may result in a renewed push by players.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Gum Market Research Report

doc_excel_table.pngSample Gum Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Gum in New Zealand?
  • What are the major brands in New Zealand?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Gum in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Gum by Category: Volume 2010-2015
  • Table 2 Sales of Gum by Category: Value 2010-2015
  • Table 3 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 5 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 6 NBO Company Shares of Gum: % Value 2011-2015
  • Table 7 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 8 Distribution of Gum by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 11 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Economic instability in 2015

Cuisine diversifying

Competitive environment remains stable

Supermarkets continue to dominate

Economic conditions set to impact packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing economic situation

Social responsibility

Private label expansion strategies

Changing consumption preferences

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Gum
    • Bubble Gum
    • Chewing Gum

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here