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Country Report

Clothing and Footwear Specialist Retailers in

Apparel and Footwear Specialist Retailers in Cameroon

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 leads to temporary store closures and supply-chain disruption

The retail current value sales of apparel and footwear specialist retailers declined for the first time in seven years during 2020. COVID-19 lockdown measures forced non-essential retailers to close their doors for an extended period.

Economic shock leads some consumers to trade down to second-hand clothing

The economic shock of the pandemic negatively affected household disposable income. This led some consumers to trade down to second-hand clothing.

Younger consumers are becoming more trend-conscious

Some younger consumers, particularly women, are increasingly fashion conscious and trading-up from second-hand clothing or counterfeit products to branded offerings. Social media platforms like Pinterest, Instagram and Facebook are playing a role in this by helping local consumers to keep up with the latest fashion trends.

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Apparel, Footwear Specialist Retailers Sample Apparel Specialist Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Clothing and Footwear Specialist Retailers industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Clothing and Footwear Specialist Retailers industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Clothing and Footwear Specialist Retailers in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the Clothing and Footwear Specialist Retailers channel in Cameroon?
Who are the leading retailers in Cameroon?
How are clothing and footwear specialists competing against the grocers?
How is the internet affecting clothing and footwear specialists?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Apparel and Footwear Specialist Retailers in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to temporary store closures and supply-chain disruption

Economic shock leads some consumers to trade down to second-hand clothing

Younger consumers are becoming more trend-conscious

RECOVERY AND OPPORTUNITIES

Lingering economic impact of pandemic will continue to weigh on demand

New mall openings will bring more growth opportunities for international banners

Social media will play a bigger role in marketing, and e-commerce will gradually expand

CHANNEL DATA

Table 1 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 4 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 5 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 6 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 7 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 8 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Retailing in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Retail modernisation gathers pace with the opening of Douala Grand Mall

Jumia departure a heavy blow to e-commerce

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Christmas and New Year
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 11 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 13 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 23 Retailing GBO Company Shares: % Value 2016-2020
Table 24 Retailing GBN Brand Shares: % Value 2017-2020
Table 25 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 26 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 27 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 28 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 29 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 31 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 32 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 38 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Apparel and Footwear Specialist Retailers in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads to temporary store closures and supply-chain disruption

Economic shock leads some consumers to trade down to second-hand clothing

Younger consumers are becoming more trend-conscious

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Apparel and Footwear Specialist Retailers in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to temporary store closures and supply-chain disruption

Economic shock leads some consumers to trade down to second-hand clothing

Younger consumers are becoming more trend-conscious

RECOVERY AND OPPORTUNITIES

Lingering economic impact of pandemic will continue to weigh on demand

New mall openings will bring more growth opportunities for international banners

Social media will play a bigger role in marketing, and e-commerce will gradually expand

CHANNEL DATA

Retailing in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Retail modernisation gathers pace with the opening of Douala Grand Mall

Jumia departure a heavy blow to e-commerce

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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