Apparel and Footwear Specialist Retailers in Cameroon

PROSPECTS

Apparel and footwear specialist retailers sees steady growth

Apparel and footwear specialist retailers saw steady current value sales growth over the review period. The channel benefited from the relaunch of Mango outlets in Douala and the entrance of the Jennyfer brand.

Stable economy boosts middle-income consumers’ purchasing power

Over the forecast period, the channel is expected to see current value sales growth in line with the review period. This is supported by a stable economy, which is boosting consumer confidence and purchasing power.

Fashion-conscious urban millennials spur growth

Many fashion-conscious young consumers are using higher disposable incomes to spend more on apparel and footwear. Many millennials are trading-up from second-hand or counterfeit products to branded goods.

COMPETITIVE LANDSCAPE

Competition from traditional and modern rivals

Although many apparel and footwear specialist retailers have strong selling points, such as good customer service, quality products, strategic location or creativity, many still face strong competition from modern and traditional retailers who sell clothing in their outlets. Pricing can disadvantage specialist retailers as most of their goods are higher priced and appeal mostly to middle- and high-income consumers.

Higher import taxes drive up prices

Many of the items sold in most apparel and footwear specialist retailers’ stores are high priced, owing to the high import taxes incurred by these players. Thus, many of the same items sold by the same retailers abroad, as revealed on their websites, are more expensive in Cameroon.

Internet influencers boost consumer interest

There is growing consumer interest in apparel and footwear in Cameroon. Consumers are increasingly interested in fashion and more likely to follow the latest trends via social media platforms like Pinterest, Instagram and Facebook.

Files are delivered directly into your account within a few minutes of purchase.