Spreads packaging will continue to be impacted by rising demand for convenience, comfort and respect for the environment, like in other packaged foods areas. As spreads is a mature area, manufacturers and retailers are aware that investment in packaging innovation and improvement is also a necessary tool to generate added value.
One of the main trends in spreads is the shift towards greater formula variety and individual or single serve packaging. Examples include jams and preserves packaged in thin-wall plastic containers featuring different flavours and chocolate spreads in single portions containing dark, milk or white chocolate.
Growing interest in organic products is paving the way for the development of more formulas using alternative packaging formats as a source for differentiation. Marketed as offering better quality, artisanal products give traditional packaging such as glass jars more premium positioning.
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Understand the latest market trends and future growth opportunities for the Spreads Packaging industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Spreads Packaging research and analysis database.
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