A country with a high smoking prevalence rate, Chileans are characterised for noticing quality differences, and preferring mid-priced and premium brands, which leaves economy brands such as Latino and Indy with a minor share of sales. Moreover, the pandemic and resultant increases in income did not help these brands, as people could afford more expensive brands, which reduced the share of economy brands in 2020, 2021, and 2022.
2022 saw the share of illicit cigarettes increase strongly, in a response by consumers to important price increases from licit brands, and the lack of supply from economy players, as well as a product of the complete reopening of borders. However, this is a trend that is not expected to continue during the forecast period.
2022 saw illicit trade gain significant share in the Chilean market; a trend that attracted local and national media attention, and could put the spotlight on cigarettes again. With increasing sales of cigarettes in 2022, it is likely that the authorities will start to pay attention to both the licit and illicit cigarette markets; something that could end up in concrete actions in the coming years, and significant reforms to the tobacco law.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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