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Country Report

South Korea Flag Cigarettes in South Korea

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • During 2014, cigarettes in South Korea generated positive growth in both volume and current value terms for the first time since 2009. The main reason for this was that many consumers stockpile cigarettes after government announced impending increases in the rate of taxation levied on cigarettes during September 2014, which are very positive effect on overall volume sales of cigarettes, resulting in the category increasing by over the course of the year. The tax increase announced during September saw the level of tax levied on tobacco increase by KRW1718.5 per pack of 20 cigarettes on 1 January 2015. As the result, consumers and retailers tended to buy up cigarettes at the old price between the government’s announcement in September and the position of the tax increase at the start of January. This led to a shortage of cigarettes in retail outlets throughout the final quarter of 2014.

COMPETITIVE LANDSCAPE

  • KT&G Corp maintained the leading position in cigarettes in 2014 with a 62% volume share. According to the company, its volume sales increased by more than 8% during the fourth quarter of 2014 in comparison with the same period of 2013. Due to the government’s announcement in September regarding the impending increase in taxation due in 2015, volume sales of cigarettes were concentrated during the fourth quarter. In addition, news that the prices charged for some imported brands were to increase from around the middle of January 2015 encouraged consumers to change to domestic brands during December, with the result that KT&G’s domestic brands gained more volume sales at the last moment towards the end of 2014. Based on data exchange materials among top four manufacturers, the volume share of KT&G in cigarettes soared to 64% during December 2014.

PROSPECTS

  • In 2015, cigarettes in South Korea is expected to decrease by 5% in volume terms, although value sales are set to increase by 65% in constant 2014 terms due to the 74% increase expected in the average unit price of cigarettes during 2015. Due to increasing price of cigarettes, many consumers stocked up on cigarettes towards the end of 2014 and they did not purchase cigarettes during the early months of 2015 as they smoked their way through the cigarettes they had purchased during 2014. In addition, more smokers decided to quit smoking during the New Year period in 2015 than in previous years due to the motivation provided by strong unit price increases. As a result, in 2015, cigarettes is set to record the highest rate of decrease since 2011.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in South Korea?
  • What are the major brands in South Korea?
  • What is the legislative environment like in South Korea?
  • What are the rates of cigarette taxation in South Korea?
  • Do premium, mid-price or economy cigarettes dominate in South Korea?
  • What is the rate of illicit trade in South Korea?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in South Korea - Company Profiles

British American Tobacco Korea Ltd in Tobacco (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Korea Ltd: Key Facts
  • Summary 4 British American Tobacco Korea Ltd: Operational Indicators

PRODUCTION

  • Summary 5 British American Tobacco Korea Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Korea Ltd:Competitive Position 2014

KT&G Corp in Tobacco (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 KT&G Corp: Key Facts
  • Summary 8 KT&G Corp: Operational Indicators

PRODUCTION

  • Summary 9 KT&G Corp: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 10 KT&G Corp: Competitive Position 2014

Philip Morris Korea Inc in Tobacco (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Philip Morris Korea Inc: Key Facts
  • Summary 12 Philip Morris Korea Inc: Operational Indicators

PRODUCTION

  • Summary 13 Philip Morris Korea Inc: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 14 Philip Morris Korea Inc: Competitive Position 2014

Tobacco in South Korea - Industry Context

EXECUTIVE SUMMARY

Value sales increase under strong pressure from rising prices

Taxation increase seriously hits sales of tobacco

KT&G Corp remains the strong leader in tobacco

Distribution channels are diverse for different products in tobacco market

Cigarettes and vapour devices are expected to register a opposing sales trends during the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 15 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

Average cigarette pack price breakdown

  • Table 34 Average Cigarette Pack Price Breakdown in 2015: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 35 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 36 Sales of Tobacco by Category: Volume 2009-2014
  • Table 37 Sales of Tobacco by Category: Value 2009-2014
  • Table 38 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 40 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 41 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 42 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 43 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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