In 2022, retail volume sales of cigarettes remained fairly stagnant, seeing only a minor increase, with sales limited by the fact that smoking prevalence in Hong Kong has decreased over the years thanks to a series of tobacco control initiatives. The latest official data revealed that smoking prevalence fell marginally again in 2021.
Japanese products are well-known in Hong Kong for their high quality and attention to detail, and this perception extends to cigarettes. Indeed, it was observed in the review period that brands were working on their packaging to appeal to local consumers.
Cigarettes in Hong Kong was dominated by three major international companies in retail volume terms in 2022: Philip Morris Asia Ltd (PMI), British American Tobacco Co (Hong Kong) Ltd (BAT), and Japan Tobacco (Hong Kong) Ltd (JTI). Together, these players accounted for the majority of retail volume sales of cigarettes in 2022.
Convenience stores continued to serve as the major distribution channel for cigarettes in volume terms in 2022, due to their accessibility. Meanwhile, it was observed that offline channels for cigars and cigarillos rebounded in the second half of 2022, following the relaxation of the COVID-19 measures, as local consumers became more comfortable venturing outside.
One of the tobacco control measures included in the 2023 budget is an increase in tobacco taxes. The average retail price per pack is projected to rise from HKD61.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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