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Country Report

Hungary Flag Cigarettes in Hungary

| Pages: 44

Price: US$990

About this Report

Executive Summary

TRENDS

  • The number of Hungarian smokers continued to decline in 2014 due to high cigarette prices and increasing health awareness. The price of one packet of cigarettes approached or even exceeded HuF1,000 which proved to be the limit for many Hungarians who decided to give up smoking or switched to RYO tobacco to save money.

COMPETITIVE LANDSCAPE

  • By the end of 1990, in parallel with the change from the socialist system to a free market economy, Hungarian tobacco was completely privatised. Manufacturing tobacco in Hungary did not prove to be sustainable in the long term and the majority of the tobacco plants therefore closed down. There are only a few tobacco plants in Hungary, the biggest plant in Pécs is owned by BAT Pécsi Dohánygyár Kft. Continental Dohányipari Zrt operates a plant in Sátoraljaújhely and Róna Dohányfeldolgozó Kft widened its production capacity in Debrecen in 2014.

PROSPECTS

  • Cigarettes is expected to face continuing retail volume sales declines over the forecast period. Strict regulation of tobacco, expected excise tax increases and rising health consciousness will determine future growth of the category. Retail volume sales is expected to post a declining CAGR of 5% to reach 5.7 billion sticks. The category is expected to perform better in terms of value sales and will post a 4% CAGR at constant 2014 prices with sales of HuF446 billion in 2019.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Hungary?
  • What are the major brands in Hungary?
  • What is the legislative environment like in Hungary?
  • What are the rates of cigarette taxation in Hungary?
  • Do premium, mid-price or economy cigarettes dominate in Hungary?
  • What is the rate of illicit trade in Hungary?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in Hungary - Company Profiles

BAT Pecsi Dohanygyar Kft in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 BAT Pécsi Dohánygyár Kft: Key Facts
  • Summary 4 BAT Pécsi Dohánygyár Kft: Operational Indicators

PRODUCTION

  • Summary 5 BAT Pécsi Dohánygyár Kft: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 6 BAT Pécsi Dohánygyár Kft: Competitive Position 2014

Continental Dohányipari ZRt in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Continental Dohányipari ZRt: Key Facts
  • Summary 8 Continental Dohányipari Zrt: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Continental Dohányipari ZRt: Competitive Position 2014

Imperial Tobacco Magyarország Kft in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Imperial Tobacco Magyarország Kft: Key Facts
  • Summary 11 Imperial Tobacco Magyarország Kft: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Imperial Tobacco Magyarország Kft: Competitive Position 2014

Philip Morris Magyarország Kft in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Philip Morris Magyarország Kft: Key Facts
  • Summary 14 Philip Morris Magyarország Kft: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Philip Morris Magyarország Kft: Competitive Position 2014

Tobacco in Hungary - Industry Context

EXECUTIVE SUMMARY

Tobacco continues to decline

RYO tobacco and cigarillos gain at the expense of cigarettes

Philip Morris Magyarország gains strength amid fierce competition

National Tobacco Stores face several problems

Legal tobacco will continue to see declining sales

OPERATING ENVIRONMENT

Legislation

  • Summary 16 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 37 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 38 Sales of Tobacco by Category: Volume 2009-2014
  • Table 39 Sales of Tobacco by Category: Value 2009-2014
  • Table 40 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 42 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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