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Country Report

Hungary Flag Cigarettes in Hungary

| Pages: 48

Price: US$900

About this Report

Executive Summary

TRENDS

  • Nothing was able to stop the declining trend of cigarette consumption at the end of the review period. All legislative steps and economic situation forced consumers to change their smoking habits: less smoking in public places and the replacing of own-rolled cigarettes from RYO tobacco instead of machine-rolled cigarettes.

COMPETITIVE LANDSCAPE

  • The Hungarian tobacco industry was open and free at the end of the review period and there was no monopoly or oligopoly officially in existence. Nevertheless, the number of key players is minimal and the number of companies which can compete in cigarettes in Hungary continues to diminish. Only one big tobacco factory remains in Hungary; the result of the EU integration process. This tobacco factory is owned and operated by British American Tobacco in the city of Pécs. British American Tobacco is able to supply more than 42% of Hungary’s total tobacco products from this plant. All of the other international cigarette brand owners in Hungary import their products from other countries. The privatisation process for the Hungarian tobacco industry was completed by the end of 1990, but it was not until 15 years later that the majority of tobacco plants in the country were closed down, with the Philip Morris plant at Eger and the Imperial Tobacco plant at Debrecen ceasing production between 2004 and 2006.

PROSPECTS

  • Retail volume sales of cigarettes are expected to decline over the forecast period with a CAGR of -6%. Constant value sales are expected to increase by a CAGR of 4% but highly dependent on extra taxes and the rate Hungarian excise tax rate reaches EU level.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Hungary?
  • What are the major brands in Hungary?
  • What is the legislative environment like in Hungary?
  • What are the rates of cigarette taxation in Hungary?
  • Do premium, mid-price or economy cigarettes dominate in Hungary?
  • What is the rate of illicit trade in Hungary?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Hungary - Company Profiles

British American Tobacco Magyarorszag Kft in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Magyarorszag Kft: Key Facts
  • Summary 4 British American Tobacco Magyarorszag Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 British American Tobacco Magyarorszag Kft: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Magyarorszag Kft: Competitive Position 2012

Imperial Tobacco Magyarország Kft in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Imperial Tobacco Magyarország Kft: Key Facts
  • Summary 8 Imperial Tobacco Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Imperial Tobacco Magyarország Kft: Competitive Position 2012

JTI Hungary Zrt in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 JTI Hungary Zrt: Key Facts
  • Summary 11 JTI Hungary Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 JTI Hungary Zrt: Competitive Position 2012

Philip Morris Magyarország Kft in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Philip Morris Magyarország Kft: Key Facts
  • Summary 14 Philip Morris Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Philip Morris Magyarország Kft: Competitive Position 2012

Tobacco in Hungary - Industry Context

EXECUTIVE SUMMARY

Further volume declines for cigarettes unit prices increase

RYO tobacco and cigarillos records further growth

New retailing system for selling tobacco

Further increase in taxation on tobacco

Uncertainty expected over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 16 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 33 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 34 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 35 Sales of Tobacco by Category: Volume 2007-2012
  • Table 36 Sales of Tobacco by Category: Value 2007-2012
  • Table 37 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 38 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 39 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 41 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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