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Country Report

Hungary Flag Cigarettes in Hungary

Price: US$900

About this Report

Executive Summary

TRENDS

  • Cigarettes faced the gloomiest year compared to the review period, with cigarettes volume sales dropping by 22% in 2013. Due to the radical change in retail triggered by the comprehensive legislations compounded with the ever-increasing taxes on cigarettes, the category was only able to reach an overall size of 9.7 billion sticks in 2013, a considerable drop from the 12.4 billion sticks sold in 2012.

COMPETITIVE LANDSCAPE

  • By the end of 1990, in parallel with the change from the socialist system to market economy, Hungarian tobacco was completely privatised. Manufacturing tobacco in Hungary did not prove to be sustainable in the long-term, and thus the majority of the tobacco plants were closed down.

PROSPECTS

  • Cigarettes is expected to record a retail volume CAGR -4% over the forecast period, to reach 7.8 billion sticks sold in 2018. At constant 2013 prices, value sales are expected to amount to HuF520 billion, through a CAGR of 4%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Hungary?
  • What are the major brands in Hungary?
  • What is the legislative environment like in Hungary?
  • What are the rates of cigarette taxation in Hungary?
  • Do premium, mid-price or economy cigarettes dominate in Hungary?
  • What is the rate of illicit trade in Hungary?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

  • Table 1 Trade Statistics – Retail volume 2008-2013

CATEGORY DATA

  • Table 2 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 3 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 4 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 5 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 6 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 8 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 9 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 10 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 11 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 13 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 14 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 15 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 16 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 17 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 18 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 20 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 22 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 23 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 24 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 25 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 26 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 27 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 28 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 31 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigarettes in Hungary - Company Profiles

Imperial Tobacco Magyarország Kft in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Imperial Tobacco Magyarország Kft: Key Facts
  • Summary 4 Imperial Tobacco Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Imperial Tobacco Magyarország Kft: Competitive Position 2013

JTI Hungary Zrt in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 JTI Hungary Zrt: Key Facts
  • Summary 7 JTI Hungary Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 JTI Hungary Zrt: Competitive Position 2013

Philip Morris Magyarország Kft in Tobacco (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris Magyarország Kft: Key Facts
  • Summary 10 Philip Morris Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris Magyarország Kft: Competitive Position 2013

Tobacco in Hungary - Industry Context

EXECUTIVE SUMMARY

New, monopolised retail system in domestic tobacco

Cigarettes sales witness double-digit volume decline

Cigarillos and RYO take advantage of record-high unit price of cigarettes

Increase of retail margin on tobacco products triggers significant unit price growth

Outlook is gloomy due to further restricting legislations

OPERATING ENVIRONMENT

Legislation

  • Summary 12 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking Prevalence

  • Table 32 Smoking Prevalence in Adult Population 2008-2013
  • Table 33 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 34 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 35 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 36 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 37 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 38 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 39 Sales of Tobacco by Category: Volume 2008-2013
  • Table 40 Sales of Tobacco by Category: Value 2008-2013
  • Table 41 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 43 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 45 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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