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Country Report

Pakistan Flag Cigarettes in Pakistan

| Pages: 30

Price: US$900

About this Report

Executive Summary

TRENDS

  • The legitimate cigarette volume sales fell by 5% in Pakistan in 2012. The major factor for the decrease in legtimate sales voluem is the demand in illicit trade has increased due to its affordability, accessibility and wide margin in comparison of the legal trade.

COMPETITIVE LANDSCAPE

  • There are two major players dominating the whole market in Pakistan: Pakistan Tobacco Co Ltd (PTC) and Philip Morris (Pakistan) Ltd (PMP). PMP has the dominant position holding a volume share of around 59%, while PTC’s share declined to 36%. Both companies have a range of high, mid and low tar products. The remaining share is accounted for by local manufacturers which produce low quality and economical products oriented towards demand in rural areas of Pakistan. For instance Khyber Tobacco Company products are limited to areas within the Khyber Pakhtunkhuwa province.

PROSPECTS

  • Retail volume sales of cigarette are expected to see a CAGR of -2% over the forecast period to stand at 68.2 billion sticks in 2017. The potential threat to business over the forecast period is taxation and illicit trade, which are directly proportional, as any increase in tax would adversely impact demand for cigarettes and bolster the illicit trade. The illicit trade provides greater margins for retailers and distributors, which would further support illicit trade growth. Legal manufacturers cannot further strengthen their profile as advertising is directly banned.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Pakistan?
  • What are the major brands in Pakistan?
  • What is the legislative environment like in Pakistan?
  • What are the rates of cigarette taxation in Pakistan?
  • Do premium, mid-price or economy cigarettes dominate in Pakistan?
  • What is the rate of illicit trade in Pakistan?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 1 Cigarette Price Band Definitions

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular/slims/superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Pakistan - Company Profiles

Pakistan Tobacco Co Ltd in Tobacco (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Pakistan Tobacco Co Ltd: Key Facts
  • Summary 3 Pakistan Tobacco Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Pakistan Tobacco Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Pakistan Tobacco Co Ltd: Competitive Position 2012

Philip Morris (Pakistan) Ltd in Tobacco (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Philip Morris (Pakistan) Ltd: Key Facts
  • Summary 7 Philip Morris (Pakistan) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Philip Morris Pakistan Ltd: Production Statistics 2011/2012

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris Pakistan Ltd: Competitive Position 2012

Tobacco in Pakistan - Industry Context

EXECUTIVE SUMMARY

Volume sales slow

New tax expected

Leading players lose volume sales

Illicit trade in evidence

Forecast period challenges expected

OPERATING ENVIRONMENT

Legislation

  • Summary 10 Legislation Summary at a Glance

COUNTRY-SPECIFIC LEGISLATION

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale displays

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 33 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 34 Trade Statistics – Tobacco Leaf 2008-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 35 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 36 Sales of Tobacco by Category: Volume 2007-2012
  • Table 37 Sales of Tobacco by Category: Value 2007-2012
  • Table 38 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 40 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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