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Country Report

Pakistan Flag Cigarettes in Pakistan

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Pakistan continues to be one of the top countries where the trade of illicit cigarettes is huge. The government has taken several actions against distributors and retailers involved in such trade but the presence of illicit cigarettes continues to severely affect the economy of the country. Tobacco in Pakistan has seen an improvement in terms of a decrease in the domestic illicit cigarettes trade, which is partly due to the efforts made by major companies against domestic illicit cigarette manufacturers and suppliers.

COMPETITIVE LANDSCAPE

  • Cigarettes in Pakistan is dominated by two main players: Pakistan Tobacco Co Ltd (a subsidiary of British American Tobacco Plc) and Philip Morris (Pakistan) Ltd (a subsidiary of Philip Morris International Inc). Pakistan Tobacco Co recorded a retail volume share of 66% in 2014 while Philip Morris (Pakistan) accounted for 34% of retail volume sales. The remaining minimal share of volume sales is shared by other local manufacturing companies producing low-quality economy cigarettes targeted towards customers in rural areas.

PROSPECTS

  • Sales of cigarettes are projected to decline over the forecast period at a retail volume CAGR of 2% to a level of 55.3 billion sticks in 2019. As cigarette prices continue to increase, volume sales are bound to be affected. Consumers are expected to reduce their consumption or switch to cigarettes available through illegal trade. The annual volume sales decline, however, is set to lessen given the better economic conditions and higher purchasing power expected during the forecast period. This is evident from the anticipated increasing retail volume share of mid-priced cigarettes in overall cigarettes in the forecast period. However, illicit cigarettes continue to find their way into the country despite the regulations and laws in place. It is likely that this situation will continue, if not worsen, given the government’s failure in the implementation of laws. This will have a negative impact on growth and thus the volume CAGR is negative.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Pakistan?
  • What are the major brands in Pakistan?
  • What is the legislative environment like in Pakistan?
  • What are the rates of cigarette taxation in Pakistan?
  • Do premium, mid-price or economy cigarettes dominate in Pakistan?
  • What is the rate of illicit trade in Pakistan?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in Pakistan - Company Profiles

Pakistan Tobacco Co Ltd in Tobacco (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Pakistan Tobacco Co Ltd: Key Facts
  • Summary 4 Pakistan Tobacco Co Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Pakistan Tobacco Co Ltd: Competitive Position 2014

Philip Morris (Pakistan) Ltd in Tobacco (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Philip Morris (Pakistan) Ltd: Key Facts
  • Summary 7 Philip Morris (Pakistan) Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Philip Morris (Pakistan) Ltd: Competitive Position 2014

Tobacco in Pakistan - Industry Context

EXECUTIVE SUMMARY

Value sales of cigarettes rise as volume sales continue to decline

Illicit trade still the biggest problem

Influx of new products in tobacco

Traditional retailers continue to dominate

Outlook and impact of government regulations

OPERATING ENVIRONMENT

Legislation

  • Summary 9 Legislation Summary at a Glance

Country-specific legislation

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics Cigarettes: 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 37 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 38 Sales of Tobacco by Category: Volume 2009-2014
  • Table 39 Sales of Tobacco by Category: Value 2009-2014
  • Table 40 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 42 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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