print

Country Report

Romania Flag Cigarettes in Romania

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Charcoal filters was the main trend of 2013 since during this period the number of brands with this filtering system increased. This trend is in line with a change in lifestyle that makes people more demanding regarding the quality, safety and benefits of products. According to tobacco producers, young consumers under the age of 40 from major urban areas absorbed these new lifestyle trends.

COMPETITIVE LANDSCAPE

  • Romanian tobacco is not defined by monopoly. Although the market is concentrated around three international players, there are no entry barriers to the tobacco market. Tobacco is in private hands, with all major local players privatised in the 1990s. Trade sources confirm that privatisation was linked to corruption scandals and Romanians perceive this as with all privatisations of the 1990s as highly dubious and to the detriment of Romanian economic interests. As of 2013, there were no privatisation efforts.

PROSPECTS

  • Cigarettes with tar levels below 8mg are the most popular and the trend will persist during the forecast period. This is because of the change in lifestyles, making consumers more sensitive to health issues and anything that is perceived as not being in accordance with their health standards.

Samples (FAQs about samples):

doc_pdf.png Sample Cigarettes Market Research Report

doc_excel_table.png Sample Cigarettes Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Romania?
  • What are the major brands in Romania?
  • What is the legislative environment like in Romania?
  • What are the rates of cigarette taxation in Romania?
  • Do premium, mid-price or economy cigarettes dominate in Romania?
  • What is the rate of illicit trade in Romania?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filtered/unfiltered

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slim vs superslim vs microslim

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 2 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 8 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 9 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 10 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 25 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigarettes in Romania - Company Profiles

British American Tobacco Romania SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Romania SRL: Key Facts
  • Summary 4 British American Tobacco Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 British American Tobacco Romania SRL: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Romania SRL: Competitive Position 2013

JT International (Romania) SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 JT International (Romania) SRL: Key Facts
  • Summary 8 JT International (Romania) SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 JT International (Romania) SRL: Competitive Position 2013

Philip Morris Romania SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris Romania SRL: Key Facts
  • Summary 11 Philip Morris Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Philip Morris Romania SRL: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 13 Philip Morris Romania SRL: Competitive Position 2013

Tobacco in Romania - Industry Context

EXECUTIVE SUMMARY

Value growth slower in 2013 compared to the review period

Illicit trade hits historic low

International companies dominate sales

Modern grocery retailers continues to be the main distribution channel

Demographic figures are one of the main barriers to growth

OPERATING ENVIRONMENT

Legislation

  • Summary 14 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2008-2013
  • Table 32 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 37 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 38 Sales of Tobacco by Category: Volume 2008-2013
  • Table 39 Sales of Tobacco by Category: Value 2008-2013
  • Table 40 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 42 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here