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Country Report

Romania Flag Cigarettes in Romania

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • The illegal trade of cigarettes saw an increasing trend in Romania in 2014. This was the first year since 2010 in which the illicit trade witnessed growth. The advance in illicit trade is explained by large volumes of cigarettes coming from Ukraine, in particular. Moreover, the share of counterfeit cigarettes is high in Romania, representing 16% of the total black market. 87% of counterfeit brands come from Ukraine. The most copied brand is Viceroy.

COMPETITIVE LANDSCAPE

  • The Romanian cigarette market is concentrated among three international players. There are, however, no artificial entry barriers to the tobacco market.

PROSPECTS

  • Between 2014 and 2019, cigarettes are predicted to record a CAGR of 5% at constant 2014 prices, to reach total sales of RON28 billion at constant 2014 prices. The expected CAGR is slightly lower compared with the CAGR of 7% of the review period, as the category is moving towards greater maturity.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Romania?
  • What are the major brands in Romania?
  • What is the legislative environment like in Romania?
  • What are the rates of cigarette taxation in Romania?
  • Do premium, mid-price or economy cigarettes dominate in Romania?
  • What is the rate of illicit trade in Romania?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular versus slim, superslim and microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in Romania - Company Profiles

British American Tobacco Romania SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Romania SRL: Key Facts
  • Summary 4 British American Tobacco Romania SRL: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Romania SRL: Competitive Position 2014

JT International (Romania) SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 JT International (Romania) SRL: Key Facts
  • Summary 7 JT International (Romania) SRL: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 JT International (Romania SRL): Competitive Position 2014

Philip Morris Romania SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris Romania SRL: Key Facts
  • Summary 10 Philip Morris Romania SRL: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Philip Morris Romania SRL: Competitive Position 2014

Tobacco in Romania - Industry Context

EXECUTIVE SUMMARY

Increase in illicit trade prevents retail volume sales from growing in 2014

Higher excise rates lead to higher retail value sales

Sales continue to be dominated by a limited number of players

Small independent grocers continue to remain the leading channel

Tobacco is set to face challenges during the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 12 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Summary 13 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 35 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 36 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 37 Sales of Tobacco by Category: Volume 2009-2014
  • Table 38 Sales of Tobacco by Category: Value 2009-2014
  • Table 39 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 41 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 42 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 43 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 44 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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