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Country Report

Romania Flag Cigarettes in Romania

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Although taxes on cigarettes increased, 2012 was a good year for cigarettes manufacturers as they launched new products, redesigned old and introduced new packaging. Innovation was one main factor that contributed to a successful year for the main players, which managed to attract more customers.

COMPETITIVE LANDSCAPE

  • The Romanian tobacco industry represents an oligopoly, with three large multinationals dominating the sales – British American Tobacco, JT International, and Philip Morris, which accounted for a combined 98% of retail volume sales in 2012.

PROSPECTS

  • Demographic changes, continuous anti-smoking campaigns and restrictions set by the government are the most important reasons for the gradual decline cigarettes will have to face in the forecast period. The Ministry of Health, together with various NGOs or even associations, such as The Regional Association of Adult Education Suceava, launched in November 2012 an anti-drug campaign that aimed to inform as many people as possible about the effects that drugs, including tobacco products, have on the health.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Romania?
  • What are the major brands in Romania?
  • What is the legislative environment like in Romania?
  • What are the rates of cigarette taxation in Romania?
  • Do premium, mid-price or economy cigarettes dominate in Romania?
  • What is the rate of illicit trade in Romania?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Romania - Company Profiles

British American Tobacco Romania SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Romania SRL: Key Facts
  • Summary 4 British American Tobacco Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 British American Tobacco Romania SRL: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Romania SRL: Competitive Position 2012

JT International (Romania) SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 JT International (Romania) SRL: Key Facts
  • Summary 8 JT International (Romania) SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 JT International (Romania) SRL: Competitive Position 2012

Philip Morris Romania SRL in Tobacco (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris Romania SRL: Key Facts
  • Summary 11 Philip Morris Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Philip Morris Romania SRL: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 13 Philip Morris Romania SRL: Competitive Position 2012

Tobacco in Romania - Industry Context

EXECUTIVE SUMMARY

Tobacco maintains steady growth in 2012

Growing health concerns contribute to a greater usage of electronic cigarettes

Sales continue to be dominated by the limited number of players

Small independent grocers remains the leading channel

Illicit trade decreases in 2011 and 2012

OPERATING ENVIRONMENT

Legislation

  • Summary 14 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point of sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 33 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 34 Trade Statistics – Cigarettes 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 35 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 36 Sales of Tobacco by Category: Volume 2007-2012
  • Table 37 Sales of Tobacco by Category: Value 2007-2012
  • Table 38 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 40 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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