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Country Report

Turkey Flag Cigarettes in Turkey

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Cigarettes registered a 3% retail volume decline in 2013, due to considerable price increases, followed by an excise tax increase in January 2013. Subsequently, the illicit trade volume of cigarettes increased, as consumers switched to illegal products, which they found more affordable.

COMPETITIVE LANDSCAPE

  • Cigarettes in Turkey is entirely privatised, and mainly led by five companies, namely Philip Morris Sabanci Pazarlama ve Satis, British American Tobacco Turkey, Jti Tutun Urunleri, Imperial Tobacco Sigara ve Tutunculuck and European Tobacco.

PROSPECTS

  • In 2013 the Turkish government announced a new action plan for curbing smoking in Turkey. In addition, excise tax increases are expected to continue over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Turkey?
  • What are the major brands in Turkey?
  • What is the legislative environment like in Turkey?
  • What are the rates of cigarette taxation in Turkey?
  • Do premium, mid-price or economy cigarettes dominate in Turkey?
  • What is the rate of illicit trade in Turkey?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Turkey - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 2 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 8 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 9 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 10 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 25 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigarettes in Turkey - Company Profiles

JTI Tutun Urunleri San AS in Tobacco (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Jti Tutun Urunleri San AS: Key Facts
  • Summary 4 Jti Tutun Urunleri San AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Jti Tutun Urunleri San AS: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 Jti Tutun Urunleri San AS: Competitive Position 2013

Philip Morris Sabanci Pazarlama ve Satis AS in Tobacco (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris Sabanci Pazarlama ve Satis AS: Key Facts
  • Summary 8 Philip Morris Sabanci Pazarlama ve Satis AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Philip Morris Sabanci Pazarlama ve Satis AS: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris Sabanci Pazarlama ve Satis AS: Competitive Position 2013

Tobacco in Turkey - Industry Context

EXECUTIVE SUMMARY

Volume sales register a decline in 2013

Growth in illicit trade stems from excise tax increases, which negatively affect the growth of cigarettes

Philip Morris Sabanci Pazarlama ve Satis continues to lead cigarettes in 2013

Independent small grocers remains the leading distribution channel in 2013

Cigarettes is expected to register a volume decline, whilst cigars is set to see an increase

OPERATING ENVIRONMENT

Legislation

  • Summary 11 Legislation Summary at a Glance

Country-specific legislation

EU Directives

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2008-2013
  • Table 32 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2008-2012

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics – Tobacco Leaf 2008-2013
  • Table 37 Trade Statistics – Cigarette Sticks 2008-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 38 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 39 Sales of Tobacco by Category: Volume 2008-2013
  • Table 40 Sales of Tobacco by Category: Value 2008-2013
  • Table 41 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 43 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 45 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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