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Country Report

Turkey Flag Cigarettes in Turkey

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • Cigarettes registered 5% volume growth in 2012, owing to the government’s successful efforts to curb illicit trade, in addition to stagnant excise taxes, which were decreased in October 2011 from 69% to 65%, and were stable throughout 2012. According to trade sources, in 2012 the last quarter growth was around 25%, as a direct result of trade inventory movements ahead of the January 2013 excise tax increase. The majority of these sales were used to build stocks by retailers just prior to the tax increase.

COMPETITIVE LANDSCAPE

  • Cigarettes in Turkey is entirely privatised, and mainly led by five companies, namely Philip Morris Sabanci Pazarlama ve Satis, British American Tobacco Turkey , Jti Tutun Urunleri (JTI), Imperial Tobacco Sigara ve Tutunculuck Sanayi ve Ticaret and European Tobacco.

PROSPECTS

  • The government has announced an excise tax rise on cigarettes in January 2013. With the new legislation, excise taxes will accordingly increase from their current level of 65% to 69%. In addition, a special tax (called a health tax) is expected to be introduced for the first time in order to curb cigarette consumption.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Turkey?
  • What are the major brands in Turkey?
  • What is the legislative environment like in Turkey?
  • What are the rates of cigarette taxation in Turkey?
  • Do premium, mid-price or economy cigarettes dominate in Turkey?
  • What is the rate of illicit trade in Turkey?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Turkey - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Turkey - Company Profiles

British American Tobacco Turkey in Tobacco (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Turkey: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 British American Tobacco Turkey: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Turkey: Competitive Position 2012

Jti Tutun Urunleri San AS in Tobacco (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 JtiTutun Urunleri San AS: Key Facts
  • Summary 7 JtiTutun Urunleri San AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Jti Tutun Urunleri San AS: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Jti Tutun Urunleri San AS: Competitive Position 2012

Philip Morris Sabanci Pazarlama ve Satis AS in Tobacco (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris Sabanci Pazarlama ve Satis AS: Key Facts
  • Summary 11 Philip Morris Sabanci Pazarlama ve Satis AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Philip Morris Sabanci Pazarlama ve Satis AS: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 13 Philip Morris Sabanci Pazarlama ve Satis AS: Competitive Position 2012

Tobacco in Turkey - Industry Context

EXECUTIVE SUMMARY

Volume sales increase in 2012

Decline in illicit trade leads to an increase in retail sales of cigarettes

Philip Morris Sabanci Pazarlama ve Satis AS continues to lead in 2012

Independent small grocers remains the leading distribution channel

Cigarettes is forecast to record a volume decline whilst cigars is to see an increase

OPERATING ENVIRONMENT

Legislation

  • Summary 14 Legislation Summary at a Glance

COUNTRY-SPECIFIC LEGISLATION

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 33 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 34 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 35 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 36 Sales of Tobacco by Category: Volume 2007-2012
  • Table 37 Sales of Tobacco by Category: Value 2007-2012
  • Table 38 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 40 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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