print

Country Report

Cigarettes in Thailand

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • As Thailand is one of the countries having a strong regulation on tobacco consumption, a new excise tax hike took effect, resulting in new higher prices of cigarettes of both local and international brands, hindering the market performance in 2012. The government has raised the excise on tobacco to Bt0.01 for every gram of tobacco. It also raised the tax on cigarettes to 87% of value plus one baht per gram of the cigarette. Nonetheless, the new tax rate is still lower than the ceiling set at 90% of value and Bt3 per gram per cigarette. The government’s latest hike in the tax on cigarettes resulted in imported cigarettes increasing in price by Bt9-10 per pack, and Bt5-6 for local brands. In 2012, even though the price gap between imported and local brands was actually narrower, the domestic branded cigarettes were still gaining an advantage against international brands thanks to comparatively lower price together with greater product accessibility through a stronger distribution network.

COMPETITIVE LANDSCAPE

  • Prior to 1991, Thailand’s tobacco industry was considered to be a monopoly market. Nowadays, Thailand Tobacco Monopoly (TTM) remains the only leading player in cigarettes since it is a state-owned enterprise under the Ministry of Finance and the only domestic tobacco producer in Thailand. After 1991, international companies were allowed to enter the Thai market. There were, for example, Philip Morris (Thailand) Ltd, British American Tobacco and Japan Tobacco International. In 2010, by carrying a product portfolio with higher selling price compared to most imported brands, British American Tobacco was having a difficult time in the market and eventually ceased operations in the Thai market.

PROSPECTS

  • With the good sign of the launches of new brands in the market able to capture higher sales and rejuvenate the performance of cigarettes, this momentum is expected to remain over the forecast period. Cigarettes is expected to keep on growing at a CAGR of 1% in volume. Although the growth does not seem to be impressive, it is considered a much better situation for manufacturers when judging from negative performance in some of the years in the past. Thailand Tobacco Monopoly will continue to be the key driver of performance in the country as the company controls the majority of volume sales.

Samples (FAQs about samples):

doc_pdf.png Sample Cigarettes Market Research Report

doc_excel_table.png Sample Cigarettes Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Thailand?
  • What are the major brands in Thailand?
  • What is the legislative environment like in Thailand?
  • What are the rates of cigarette taxation in Thailand?
  • Do premium, mid-price or economy cigarettes dominate in Thailand?
  • What is the rate of illicit trade in Thailand?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes – New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Thailand - Company Profiles

Philip Morris (Thailand) Ltd in Tobacco (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Philip Morris (Thailand) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Philip Morris (Thailand) Ltd: Competitive Position 2012

Thailand Tobacco Monopoly in Tobacco (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Thailand Tobacco Monopoly: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Thailand Tobacco Monopoly: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 7 Thailand Tobacco Monopoly: Competitive Position 2012

Tobacco in Thailand - Industry Context

EXECUTIVE SUMMARY

Tax hikes gave a direct impact to tobacco

Smoking consumption showed a growing trend

Domestic brands maintained strong foothold in marketplace

Several factors continue to create a tough market environment

Forecast sales performance will see slight improvement

OPERATING ENVIRONMENT

Legislation

  • Summary 8 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 33 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 34 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 35 Sales of Tobacco by Category: Volume 2007-2012
  • Table 36 Sales of Tobacco by Category: Value 2007-2012
  • Table 37 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 38 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 39 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 41 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!