The overall unit price increase of most brands has caused price-sensitive consumers in cigarettes to switch to economy brands, the cheaper fine cut tobacco (with which consumers roll their own cigarettes) or turn towards illicit trade. In fact, the volume growth rates for illicit trade will remain robust throughout the forecast period despite the government’s efforts to crack down on such sales.
Thailand's current cigarette tax structure has two rates: 25% for cigarettes with a retail price of THB72 or less per pack, and 42% plus an additional THB1.25 per cigarette or THB25 per pack for higher-priced cigarettes.
The demand for cigarettes is expected to continue declining during the forecast period, with sales not only being impacted by the tax increase on economy cigarettes but also the rising awareness about the dangers of smoking and an increase in government-supported anti-smoking campaigns. The outbreak of COVID-19 saw the government increasing its efforts to raise awareness of the dangers of smoking, including highlighting the additional risks to smokers from the virus.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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