Sales of cider/perry are expected to increase at faster speed in the forecast period, fuelled by fierce competition between Cía Cervecerías Unidas and Bodegas Cuvellier which has recently secured a distribution alliance with Cerveceria y Maltería Quilmes SAICAyG, ensuring wider access to cider throughout the year in all distribution channels. In addition, Cía Cervecerías Unidas will be able to devote more resources to boosting all-round rather than seasonal sales, expanding sales from December peaks to other months of the year.
Despite economic instability in Argentina, the premiumisation trend is expected to continue expanding over the coming years as consumers are used to the high-quality taste and new consumption occasions. Multinational beer players will continue to innovate with new cider/perry flavours similar to those of craft beer ones in order to improve their profitability with high marketing and advertising budgets.
Craft cider brands, which were mostly focused on the on-premise, were forced to switch their packaging and distribution force to alcoholic specialist stores and upscale hypermarkets and supermarkets in order to survive during the COVID-19 restrictions. Only a few craft cider players were able to face the crisis (Pulku SA and Peer Cider Brewery SRL) due to the strong investment in bottles which were strongly distributed in the off-premise channel.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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