Over the forecast period cider/perry in Romania is expected to witness a recovery phase, with on-trade volume growth remaining positive and rising rapidly, and off-trade volume growth turning positive from 2023-2024. The residual effects of the COVID-19 restrictions, which were eliminated in 2022, along with the high cost of living and price growth, are predicted to have diminishing impact.
Given cider's slowed pace of development, the forecast period is not anticipated to see the entry of significant new manufacturers or brands. The cider/perry market is expected to continue being dominated by beer manufacturers, namely Heineken Romania and United Romanian Breweries Bereprod, with the top ranks completed by the local manufacturer Zarea and its brand Dacic.
Over the forecast period, the continuation of rising temperatures is expected to have a notable impact. Rising temperatures and prolonged warm periods will likely increase the demand for refreshing beverages like cider/perry.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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