Despite the dominance of the global brands, Strongbow and Brother, which jointly account for nearly 60% of the total market, the local brand, Moose, from Siam Winery Co Ltd is gaining in popularity on the back of new product development. Though both local and international brands have similar product lines, there are differences in brand image and brand presence.
Cider/perry is considered easy to drink due to its sweet taste, therefore it is expected to experience growing demand amongst consumers, especially women and young adults of legal drinking age. Meanwhile, millennials will continue to seek out trendy new alcoholic drinks options, with the category profiting from Thai consumers being more widely influenced by international trends due to exposure to online and broadcast media.
The Thai economy is projected to experience slow recovery over the forecast period despite several stimulation packages by the government to boost disposable incomes and spending. Nonetheless, sales of cider/perry via the on-trade are set to grow as consumers continue to shift back from the off-trade as the situation normalises after the pandemic.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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