Cider/perry is expected to continue seeing stable growth in total volume terms over the forecast period, although this is partly thanks to its low maturity and small consumer base. Due to a wide and expanding flavour assortment, cider/perry is expected to attract increasing attention from young and adventurous consumers looking for new flavour experiences.
Increasing price sensitivity is expected to limit the potential growth of cider in 2023 in total volume terms. Cider/perry prices are typically higher than beer, although lower than RTDs.
Carlsberg is expected to retain its dominant position in cider/perry thanks to the limited number of players in this alcoholic drinks category in Serbia. Its Somersby brand is expected to continue regularly offering flavour extensions to drive consumer interest, with the brand facing strong competition from the growing variety of other alcoholic drinks, even if competition from within cider/perry remains limited.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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