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Country Report

Austria Flag Cider/Perry in Austria

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cider/perry is known as most in Austria. Most is regarded as a traditional Austrian alcoholic drink, and enjoys great popularity, especially amongst more traditional consumers. Most is also most commonly purchased from farmers in Austria, and in large amounts. On the other hand, the international versions of what is known as most in Austria started to appear in Austria over the review period. These included international brands of cider/perry such as Somersby and Strongbow. Whilst domestic varieties of most were also present in Austria over the review period under brands such as Urltaler Obstwein and Daheim im Mostviertel, these were mainly purchased by more traditional consumers and were not as popular.

COMPETITIVE LANDSCAPE

  • The leading brand in cider/perry in Austria in 2015 was Carlsberg’s Somersby brand, distributed by Brandzup, which was able to account for a 5% volume share. Somersby was first introduced in Austria in 2012, and it was quickly able to occupy the leading position in an otherwise rather fragmented category, with “others” accounting for an 89% share of volume sales. In 2012 the leading local producers and brands were Leitner with Urltaler Obstwein and Mostland with Daheim im Mostviertel, accounting for 3% and 2% volume shares, respectively.

PROSPECTS

  • Over the forecast period cider/perry is anticipated to continue to gain popularity. In addition to Somersby, which is anticipated to remain the leader over the forecast period, the brand Strongbow, supported by Brau-Union Österreich, is expected to gain share and to be the main competitor for Somersby, thus pushing out domestic brands such as Urltaler Obstwein and Daheim im Mostviertel. Also, the emergence of domestic organic cider/perry brands, such as Goldkelchen and Patagena, is expected to contribute to the greater presence of cider/perry in both the on-trade and off-trade channels over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in Austria?
  • What are the major brands in Austria?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Cider/Perry in Austria - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cider/Perry: Total Volume 2010-2015
  • Table 2 Sales of Cider/Perry: Total Value 2010-2015
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2010-2015
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2010-2015
  • Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
  • Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
  • Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
  • Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
  • Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
  • Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
  • Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
  • Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
  • Table 17 Forecast Sales of Cider/Perry: Total Volume 2015-2020
  • Table 18 Forecast Sales of Cider/Perry: Total Value 2015-2020
  • Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020

Cider/Perry in Austria - Company Profiles

Brau-Union Österreich AG in Alcoholic Drinks (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Brau-Union Österreich AG: Key Facts
  • Summary 2 Brau-Union Österreich AG: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Brau-Union Österreich AG: Competitive Position 2015

Alcoholic Drinks in Austria - Industry Context

EXECUTIVE SUMMARY

The decline in the volume consumption of alcoholic drinks continues

Consumers look for premium products and authenticity

Domestic companies continue to lead

The stable performance of the on-trade channel

Marginal improvement of the volume performance in the future

KEY TRENDS AND DEVELOPMENTS

Lower quantity but better quality

The demand for trendy, light and modern alcoholic drinks increases

The power of creativity

Key new product launches

  • Summary 4 Key New Product Developments 2015

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2010-2014

TAXATION AND DUTY LEVIES

  • Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 31 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Cider/Perry

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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