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Country Report

Austria Flag Cider/Perry in Austria

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Actual cider has traditionally only been a niche category in Austria compared with the domestically produced traditional Most-type cider. However, since importer Brandzup VertriebsgmbH brought Carlsberg A/S’s international Somersby cider brand to Austria in late 2012, this has changed, and cider/perry overall has turned into a promising growth category.

COMPETITIVE LANDSCAPE

  • Entering the category only in late 2012, Brandzup VertriebsgmbH saw the largest share gain in 2013, and led the category with a volume share of 14%. Therefore, other players, both Most manufacturers such as Leitner GmbH and Mostland regGenmbH, and importers of international cider brands such as Brau-Union Österreich AG and Kolarik & Leeb GmbH, registered losses.

PROSPECTS

  • Over the forecast period Most is expected to register a volume decline, but at the same time a significant increase in average unit price as high quality premium brands will increasingly replace economy products. At the same time, the rising popularity of actual cider is expected to result in positive volume growth in overall cider/perry, and also promote value growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in Austria?
  • What are the major brands in Austria?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Cider/Perry in Austria - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cider/Perry: Total Volume 2008-2013
  • Table 2 Sales of Cider/Perry: Total Value 2008-2013
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2008-2013
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2008-2013
  • Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
  • Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
  • Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
  • Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
  • Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
  • Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
  • Table 17 Forecast Sales of Cider/Perry: Total Volume 2013-2018
  • Table 18 Forecast Sales of Cider/Perry: Total Value 2013-2018
  • Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018

Alcoholic Drinks in Austria - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks market declines further in 2013

Premiumisation characterises alcoholic drinks

Beer companies continue to dominate competitive environment

On-trade consumption again loses ground to off-trade

Slight decline ahead

KEY TRENDS AND DEVELOPMENTS

A new, modern beer culture is emerging

Consumption shift on-trade to off-trade continues, nears peak

Increasing demand for high-quality premium products shapes alcoholic drinks

Key new product launches

  • Summary 1 Key New Product Developments 2012-2013

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 22 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 23 Typical Wholesaler and Retailer Mark-ups by Sector 2013
  • Table 24 Selling Margin of a Typical Beer Brand 2013 incl. Wholesaler
  • Table 25 Selling Margin of a Typical Beer Brand 2013 excl. Wholesaler
  • Table 26 Selling Margin of a Typical Wine Brand 2013 incl. Wholesaler
  • Table 27 Selling Margin of a Typical Wine Brand 2013 excl. Wholesaler
  • Table 28 Selling Margin of a Typical Spirits Brand 2013 incl. Wholesaler
  • Table 29 Selling Margin of a Typical Spirits Brand 2013 excl. Wholesaler

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

MARKET INDICATORS

  • Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 32 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Cider/Perry

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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