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Country Report

Austria Flag Cider/Perry in Austria

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Euromonitor has significantly revised its estimation on total cider/perry consumption in Austria after finding out more about the role of Most from a number of new official sources. Most is a domestic type of cider/perry that has great tradition in Austria and accounted for over 90% of total cider/perry consumed in 2014.

COMPETITIVE LANDSCAPE

  • Carlsberg’s Somersby brand that is marketed and distributed by Brandzup VertriebsgmbH in Austria expanded its lead in cider/perry in 2014. The brand only entered Austria in 2012 and, driven from its rapid success in the on-trade, was included in the product ranges of most major grocers during 2013. In 2014, Somersby’s overall volume growth came again mainly from the on-trade, while off-trade growth slowed down.

PROSPECTS

  • As the growing popularity of Most in several regions is not expected to expand to the whole of Austria, volume growth in overall cider/perry will likely be slightly slower in the forecast period compared to the previous five years. Given its slowdown in 2014, Somersby’s volume growth will likely flatten out relatively quickly while other international cider brands are not expected to benefit much from Somersby’s popularity.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in Austria?
  • What are the major brands in Austria?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Cider/Perry in Austria - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cider/Perry: Total Volume 2009-2014
  • Table 2 Sales of Cider/Perry: Total Value 2009-2014
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2009-2014
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2009-2014
  • Table 5 Sales of Cider/Perry: Total Volume 2009-2014
  • Table 6 Sales of Cider/Perry: Total Value 2009-2014
  • Table 7 Sales of Cider/Perry: % Total Volume Growth 2009-2014
  • Table 8 Sales of Cider/Perry: % Total Value Growth 2009-2014
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
  • Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
  • Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
  • Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
  • Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
  • Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
  • Table 17 Forecast Sales of Cider/Perry: Total Volume 2014-2019
  • Table 18 Forecast Sales of Cider/Perry: Total Value 2014-2019
  • Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019

Alcoholic Drinks in Austria - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks sees value growth despite declining consumption

Taxes are a hot topic in the alcoholic drinks industry

Domestic companies remain strong

On-trade consumption is increasingly stable

Alcoholic drinks is expected to stagnate

KEY TRENDS AND DEVELOPMENTS

Consumption of alcoholic drinks decreases slowly

Higher quality standards for Austrian products

Austrian industry criticises high tax burden and competitive disadvantages

Key new product launches

  • Summary 1 Key New Product Developments 2014

MARKET BACKGROUND

Legislation

  • Table 21 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
  • Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 29 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 38 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Cider/Perry

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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