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Country Report

Austria Flag Cider/Perry in Austria

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • Austrian consumers appreciate domestically produced cider/perry, which is also called “Most”. Traceability of its origins to local producers, subject to strict controls, is a sign of good quality in Austria. Most is a regional speciality, typically in northeast Austria, where a geographical region is named after it. “Mostviertel” or Most-quarter is, as the name implies, the largest cider/perry producer in the country.

COMPETITIVE LANDSCAPE

  • Austrian cider/perry is very fragmented as many producers sell regionally or only from their farms. The leading Most producer in 2012 was Leitner GmbH with a 15% share of total volume sales, followed by Mostland regGenmbH with 9%. Imported brands are losing importance in Austria, accounting for just 4% of total volume sales in 2012.

PROSPECTS

  • Over the forecast period premium cider/perry products which follow local traditions are expected to “dethrone” the economy category in terms of volume sales. The premiumisation of alcoholic drinks in Austria is expected to affect Most more than any other category. Tradition, local ingredients and a low alcohol content are increasingly important characteristics in the Austrian market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in Austria?
  • What are the major brands in Austria?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Cider/Perry in Austria - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cider/Perry: Total Volume 2007-2012
  • Table 2 Sales of Cider/Perry: Total Value 2007-2012
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2007-2012
  • Table 5 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 10 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
  • Table 11 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
  • Table 12 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
  • Table 13 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
  • Table 14 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
  • Table 15 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
  • Table 16 Forecast Sales of Cider/Perry: Total Volume 2012-2017
  • Table 17 Forecast Sales of Cider/Perry: Total Value 2012-2017
  • Table 18 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 19 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017

Alcoholic Drinks in Austria - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks market remains stable in 2012

Premiumisation a growing trend in Austria

Local player Brau-Union Österreich AG remains the leading manufacturer

Off-trade grows while on-trade loses out

Slight decline ahead

KEY TRENDS AND DEVELOPMENTS

Austrians enjoy high levels of disposable income

Consuming fewer but better products

National brands have huge importance in Austria

Key new product launches

  • Summary 1 Key New Product Developments 2012

Specialist retailer

  • Summary 2 Leading Specialist Retailers 2012

Market merger and acquisition activity

  • Summary 3 Merger and Acquisition Activity 2012

MARKET BACKGROUND

Legislation

  • Table 20 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 21 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 23 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
  • Table 24 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
  • Table 25 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
  • Table 26 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
  • Table 27 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
  • Table 28 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 31 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 40 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Cider/Perry

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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