Due to the ongoing cost-of-living crisis, overall demand for cider/perry looks set to slow further in 2023. Off- and on-trade volume growth rates are expected to rebound in 2024 as inflation comes down, however, and then remain fairly solid for the rest of the forecast period.
Though much less pronounced than in beer and spirits, premiumisation is increasingly visible in cider/perry. This trend is expected to gain momentum over the forecast period as Hungarians become more familiar with the category and develop more sophisticated tastes.
A non-alcoholic variant recently launched by leading cider/perry brand Somersby has been well received by Hungarians. More players are expected to develop similar options over the forecast period, as rising health-consciousness is increasingly leading consumers to moderate their alcohol intake.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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