Preservation of health through mindful drinking habits is becoming a normal way of life for some people, as the number of Singaporeans affected by diet-related chronic diseases continues to raise concern. Therefore, the focus on alcohol intake has been more prevalent than ever, with some consumers cutting back on the frequency of consumption, and others choosing to trade down to lower ABV drinks.
Canned cocktails and hard seltzers run the risk of chipping away at the share of the market held by cider/perry over the forecast period. Ciders and canned RTDs are both affordable options within the lower ABV alcohol range.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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