As well as facing competition from shochu/soju and RTDs, cider/perry is also confronted with competition from flavoured lager. This is likely to be particularly challenging during the forecast period as the popularity of flavoured/mixed lagers has increased significantly over time as such products have established a greater presence in the market and benefited from players investing in strong promotional campaigns.
One factor that could support the development of cider/perry is the expansion of e-commerce. The forecast period is expected to see online sales of cider/perry continue to rise as increasing numbers of consumers discover the convenience that e-commerce offers.
One other way in which players could look to expand the target audience for cider/perry is by placing more investment in marketing these products to younger consumers of legal drinking age. With a light and refreshing taste and a relatively low ABV, cider/perry ticks a lot of boxes for younger adult consumers, with it being a popular alternative to beer in many other markets, especially amongst women.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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