Mirroring the results of other alcoholic drink categories, cider/perry is expected to decrease steadily throughout the forecast period. However, modern cider will continue to be more popular than traditional ciders since the latter is perceived as old-fashioned in Belgium, and a lack of innovation is therefore limiting its potential.
The non-alcoholic trend has not developed in cider/perry as strongly as it has in other areas of the drinks landscape. Modern cider is set to embrace this trend over the forecast period, with Strongbow already offering a non-alcoholic cider, with Somersby set to follow.
Modern cider brands are expected to continue offering flavour and convenience to attract young generations, with Somersby and Strongbow taking the lead. Across the forecast period, the biggest challenge to cider/perry will be its old-fashioned image, although this is starting to be addressed with modern ciders positioning themselves in a similar style to craft beers, which appeals more strongly to the modern consumer audience.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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