Sales of cider/perry are set to continue declining during the forecast period in total volume terms. The mass segment within cider/perry will likely decline as consumers are looking to avoid consuming large amounts of sugar when drinking alcohol and so are seeking out healthier options.
While off-trade volume sales are set to decline there is expected to be growth seen in the on-trade, albeit from a lower base. Craft and premium cider/perry are expected to help support this growth with consumers, especially women, often looking to shift from beer or wine to a sweeter and less alcoholic alternative.
Cider/perry is a very seasonal drink with it being seen as a refreshing option during the summer time while it is seldom in demand during the colder seasons. However, some degree of seasonality is expected to be lost via premiumisation and the increasing consumption of natural cider/perry with a higher alcohol content.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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