The category is set to continue to develop and to grow total volume and value (constant 2022 prices) sales over the forecast period. Cider/perry is well positioned as its offer fits well with the growing trend for fruited/favoured and “lighter” and fresher beverages.
As social and health-related pressures on alcoholic drinks, including negative campaigns around alcohol consumption, increase, the range of non alcoholic options is set to expand significantly. This development fits strongly with the growing consumer interest in healthy lifestyles; a trend accelerated by the experience of the COVID-19 pandemic.
The search for “lighter”, fresher, fruited/flavoured drinks has resulted in the development of new or expanded categories that compete with cider with a similar profile. The development of hard seltzers in the country, several new launches of spirit-based RTDs and fruited wine are set to intensify the competition to cider/perry as new flavours and product types enter the market.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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