Cider is projected to continue to post on- and off-trade volume growth in 2023, although increments are set to be marginal-to-slow. The category performance is expected to be highly affected by the anticipated slowdown in the increase in foreign arrivals, as a result of the impact of inflation on consumer disposable incomes across Europe.
As the growth in inbound arrivals is expected to slow down, the share of domestic vs foreign consumption is set to move in favour of the former. This is particularly favourable to the domestic brand Milokleftis, which is well placed to gain total volume share and return to its 2019 volume level by the end of 2023.
Cider consumption is very seasonal in Greece and largely limited to summer. Sales start to peak when temperatures begin to rise, and the bulk of sales occur from late spring-mid autumn, depending on when temperatures start to drop.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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