Cider/perry is expected to record a negligible negative total volume CAGR in the forecast period. With the entry of Mercian Corp’s brand, Oishii Sanka Boushizai Mutenka Wine in 2019, the category expanded.
Cider/perry is expected to benefit from the low alcohol trend, derived from health consciousness. In 2021, the government approved a basic plan for the promotion of measures against alcohol health disorders.
With a craft trend emerging in beer and spirits, there is also potential for the development of craft cider/perry, with growing consumer demand for locally-sourced and more natural products. As such, an increasing number of wineries and breweries are producing cider from locally-grown apples from the country’s three main apple-growing regions – the prefectures of Aomori, Nagano, and Yamagata.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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