With business/MICE tourism heavily relying on intermediaries, the recovery of business/MICE which started to gather pace will drive revenue growth for intermediaries in the upcoming period. However, in leisure travel the growth of independent travel will continue to have a negative impact upon intermediaries’ revenue performance.
Trends are unfavourable regarding mass tourism, as more exclusive travel gains popularity in Greece. Intermediaries will continue to adjust to this trend by customising their offers and catering to consumers that seek more premium experiences.
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Understand the latest market trends and future growth opportunities for the Booking industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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