In 2021, Portugal is one of the most sold destinations by travel agencies with Madeira, Açores and Algarve among the most sought-after. There is also some demand for long-haul destinations such as Maldives, Dubai and Zanzibar, especially towards the end of summer and beginning of autumn, mainly due to the many honeymoons that were postponed due to the pandemic.
Due to high uncertainty, travel insurance gained importance during the pandemic. For example, in the second quarter of 2021, In Sure Broker announced the launch of two new travel insurance products to support the return of tourism: SafeTrip Covid Protection Silver and Gold.
Over the years, there have been several changes in the market that have cast doubt on traditional travel agencies in Portugal. The truth is that, year after year, they have adjusted to latest realities and contributed to the creation of value.
The COVID-19 crisis has fuelled many players in the Portuguese travel industry to assess their strategic position, reposition themselves and increase their digital communication and investment in digital marketing. Several players have chosen to invest in an omnichannel approach with a heavy focus on online operations to remain competitive and expand their reach.
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Understand the latest market trends and future growth opportunities for the Travel Retail industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Travel Retail research and analysis database.
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