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Country Report

China Flag Eyewear in China

| Pages: 37

Price: US$1,100

About this Report

EXECUTIVE SUMMARY

Eyewear remains vigorous although growth slows

Eyewear remained vigorous in retail value growth in 2013, underpinned by continued trading up from spectacles to disposable contact lenses, from single-vision to progressive multifocal lens and from readymade reading glasses to tailored spectacles. Nevertheless, the overall slowdown in the domestic economy had a negative impact on value growth of eyewear, and, although not very serious, resulted in the value growth of eyewear in 2013 being outperformed by that of 2012.

High myopia rate and rising disposable incomes lead to buoyant growth

The large myopic population, especially among students, resulting from less outdoor activities and excessive use of personal computers, tablets and smartphones, has formed a solid consumer base for eyewear in China. At the same time, increasing disposable incomes and the growing awareness of personal healthcare further fuelled growth of eyewear in 2013. The ageing population also strengthened demand for spectacles to correct presbyopia and for readymade reading glasses.

International players lead in a highly fragmented and competitive market

Eyewear in China is highly fragmented, due to the low entry barriers for frames, for instance. Consumers are generally less brand sensitive about lenses and frames and prefer to shop at well-known optical goods stores for reliable products and service. Multinationals lead, thanks to their premium market positioning and high pricing, catering to the rapidly-growing wealthy population in China. On the other hand, more urban consumers are very aware of brands, and use spectacles as a personal accessories product to accentuate their status.

Optical goods stores still crucial to distribution

Optical goods stores was the most important distribution channel in China over the review period, as consumers rely on the professional services from certified optometrists and opticians for tailored spectacles. Internet retailing is only developing modestly for eyewear for the same reason, unlike the boom in growth the channel has witnessed for other consumer goods. Similar to internet retailing, department stores usually focus on sales of sunglasses, with limited value sales of eyewear.

Dynamic value growth expected for eyewear

The outlook for eyewear is expected to be bright in China over the forecast period, taking into consideration the vast myopic population and the strong demand for product upgrades, in parallel with the steadily growing personal wealth and rising health consciousness. Daily disposable lenses is anticipated to be the stellar performer in constant value growth terms, thanks to increasing consumer needs for convenience and rising demand for hygiene, in addition to its relatively small base.

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in China. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Table of Contents

Eyewear in China - Industry Overview

EXECUTIVE SUMMARY

Eyewear remains vigorous although growth slows

High myopia rate and rising disposable incomes lead to buoyant growth

International players lead in a highly fragmented and competitive market

Optical goods stores still crucial to distribution

Dynamic value growth expected for eyewear

KEY TRENDS AND DEVELOPMENTS

Rising disposable income fuels growth

Stricter legislation on eyewear sales

Optical goods stores increasingly important

High myopia rate among students in China

MARKET DATA

  • Table 1 Sales of Eyewear by Category: Volume 2008-2013
  • Table 2 Sales of Eyewear by Category: Value 2008-2013
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Eyewear by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Eyewear: % Value 2008-2012
  • Table 6 LBN Brand Shares of Eyewear: % Value 2009-2012
  • Table 7 Distribution of Eyewear by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Eyewear by Category: Value 2013-2018
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Eyewear in China - Company Profiles

Baodao Optical Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Baodao Optical Co Ltd: Key Facts
  • Summary 3 Baodao Optical Co Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Baodao Optical Co Ltd: Baodao in Shanghai

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jiangsu Wanxin Optical Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Jiangsu Wanxin Optical Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Jiangsu Wanxin Optical Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Jiangsu Wanxin Optical Co Ltd: Competitive Position 2012

Shanghai Hydron Contact lens Optics Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Shanghai Hydron Contact Lens Optics Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Shanghai Hydron Contact Lens Optics Co Ltd: Competitive Position 2012

Shanghai Weicon Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Shanghai Weicon Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Shanghai Weicon Co Ltd: Competitive Position 2012

Contact Lenses in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Retail Sales of Contact Lens Solution: Value and Growth 2008-2013
  • Table 13 Contact Lenses by Type: % Value Analysis 2008-2013
  • Table 14 Sales of Contact Lenses by Category: Volume 2008-2013
  • Table 15 Sales of Contact Lenses by Category: Value 2008-2013
  • Table 16 Sales of Contact Lenses by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Contact Lenses by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Contact Lenses: % Value 2008-2012
  • Table 19 LBN Brand Shares of Contact Lenses: % Value 2009-2012
  • Table 20 Distribution of Contact Lenses by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Contact Lenses by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Contact Lenses by Category: Value 2013-2018
  • Table 23 Forecast Sales of Contact Lenses by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Contact Lenses by Category: % Value Growth 2013-2018

Spectacles in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Sales of Spectacles by Category: Volume 2008-2013
  • Table 26 Sales of Spectacles by Category: Value 2008-2013
  • Table 27 Sales of Spectacles by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Spectacles by Category: % Value Growth 2008-2013
  • Table 29 Sales of Spectacle Lenses by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Spectacles: % Value 2008-2012
  • Table 31 LBN Brand Shares of Spectacles: % Value 2009-2012
  • Table 32 Distribution of Spectacles by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Spectacles by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Spectacles by Category: Value 2013-2018
  • Table 35 Forecast Sales of Spectacles by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Spectacles by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Eyewear
    • Contact Lenses
      • Daily Disposable Lenses
      • Weekly/Monthly Disposable Lenses
      • Traditional Lenses
      • Extended Wear Lenses
    • Spectacles
      • Readymade Reading Glasses
      • Spectacle Frames
      • Spectacle Lenses
      • Sunglasses

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Eye Health Indicators

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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