print

Country Report

China Flag Eyewear in China

| Pages: 37

Price: US$1,210

About this Report

EXECUTIVE SUMMARY

Growth slows in eyewear despite stable consumer demand

  • Although Chinese consumers demonstrate steady demand for eyewear products, particularly spectacle frames and contact lenses, the economic slowdown has inevitably affected eyewear, resulting in lower value growth in 2014 compared to the previous year. However, the trading up seen in consumption patterns continues to take place with consumers’ increasingly moving up from spectacle frames to contact lenses, from general readymade reading glasses to tailored readymade reading glasses, and from single vision to multifocal lenses.

Affordable, mid-priced products are preferred

  • Chinese consumers used to rely heavily on advice from salespeople when purchasing eyewear products. However, this has become much less prevalent. A growing number of people study brand information and become aware of design trends in eyewear and review feedback online to help them finalise their purchasing decisions. Consumers now tend to more rationally plan the proportion of their disposable income that is allocated to eyewear products each year and choose brands that either embody edgy concepts or which have fashionable designs. As a result, mid-priced positioned brands, such as Ray-Ban and Bolon, in sunglasses, Bausch & Lomb in contact lenses, and Levi’s and Ports in spectacle frames have become popular consumer choices and record greater sales growth compared to their high-end counterparts.

The market remains fragmented due to large number of brands available

  • The eyewear market is fragmented in China, due to a vast number of brands available competing to attract consumers. For instance, in spectacle frames, there are low entry barriers for manufacturing companies. Moreover, given that the majority of Chinese consumers prefer value-added products over branded counterparts, small companies have the opportunity to appeal to price-sensitive consumers. On the other hand, although the market remains fragmented, multinationals lead, with consumers increasingly recognising the intrinsic qualities of brands and aligning their own personal characteristics with brand concepts.

Optical goods stores continues to be the main channel

  • Optical goods stores are still crucial to the overall distribution of eyewear products, given their years of experience in finding the best suitable products for consumers. Unlike purchasing on the internet, consumers can wear and compare products physically in optical goods stores. They can always seek recommendations on the best-selling products, those that offer the best quality or the most value-added products from salespeople. Internet retailing provides consumers with price transparency and purchase discounts. Department stores, on the other hand, sell products skewed to sunglasses and contact lenses, while apparel and bag stores attract consumers with fashionable eyewear products. However, although all of these channels have their own competitive advantages, they are unlikely to replace optical goods stores.

Steady market growth is expected over the forecast period

  • Disposable contact lenses, spectacle frames and spectacle lenses are the three categories expected to record accelerated value growth over 2014 to 2019 in China, helping eyewear to register a CAGR higher than the 2014 growth rate in value sales at constant 2014 prices. The reasons that support the steady growth include greater progress in trading up from traditional contact lenses to disposable contact lenses, and more consumers needing glasses to correct eyesight. For other categories, steady growth is expected over the forecast period. Demand for sunglasses is on the rise, although the growth rate will slow. This is because consumers have been extending the wearing periods of sunglasses, meaning less disposable income has been allocated to health and beauty spending.

Samples (FAQs about samples):

doc_pdf.pngSample Eyewear Market Research Report

doc_excel_table.pngSample Eyewear Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in China. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Table of Contents

Eyewear in China - Industry Overview

EXECUTIVE SUMMARY

Growth slows in eyewear despite stable consumer demand

Affordable, mid-priced products are preferred

The market remains fragmented due to large number of brands available

Optical goods stores continues to be the main channel

Steady market growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

High myopia rate among teenagers in China

Eye clinics are increasingly preferred to obtain eye prescriptions

Optical goods stores remains the major channel

MARKET DATA

  • Table 1 Sales of Eyewear by Category: Volume 2009-2014
  • Table 2 Sales of Eyewear by Category: Value 2009-2014
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Eyewear by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Eyewear: % Value 2009-2013
  • Table 6 LBN Brand Shares of Eyewear: % Value 2010-2013
  • Table 7 Distribution of Eyewear by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Eyewear by Category: Value 2014-2019
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Eyewear in China - Company Profiles

Baodao Optical Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Baodao Optical Co Ltd: Key Facts
  • Summary 3 Baodao Optical Co Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Baodao Optical Co Ltd: Baodao Optical Goods Shop in Shanghai

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Shanghai Hydron Contact lens Optics Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Shanghai Hydron Contact Lens Optics Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Shanghai Hydron Contact Lens Optics Co Ltd: Competitive Position 2013

Shanghai Xinzu Eyewear Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Shanghai Xinzu Eyewear Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Shanghai Xinzu Eyewear Co Ltd: Competitive Position 2013

Xiamen Yarui Optical Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Xiamen Yarui Optical Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Xiamen Yarui Optical Co Ltd: Competitive Position 2013

Contact Lenses in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Retail Sales of Contact Lens Solution: Value and Growth 2009-2014
  • Table 13 Sales of Contact Lenses by Category: Volume 2009-2014
  • Table 14 Sales of Contact Lenses by Category: Value 2009-2014
  • Table 15 Sales of Contact Lenses by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Contact Lenses by Category: % Value Growth 2009-2014
  • Table 17 NBO Company Shares of Contact Lenses: % Value 2009-2013
  • Table 18 LBN Brand Shares of Contact Lenses: % Value 2010-2013
  • Table 19 Distribution of Contact Lenses by Format: % Value 2009-2014
  • Table 20 Forecast Sales of Contact Lenses by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Contact Lenses by Category: Value 2014-2019
  • Table 22 Forecast Sales of Contact Lenses by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Contact Lenses by Category: % Value Growth 2014-2019

Spectacles in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Spectacles by Category: Volume 2009-2014
  • Table 25 Sales of Spectacles by Category: Value 2009-2014
  • Table 26 Sales of Spectacles by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Spectacles by Category: % Value Growth 2009-2014
  • Table 28 Sales of Spectacle Lenses by Type: % Value Breakdown 2009-2014
  • Table 29 NBO Company Shares of Spectacles: % Value 2009-2013
  • Table 30 LBN Brand Shares of Spectacles: % Value 2010-2013
  • Table 31 Distribution of Spectacles by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Spectacles by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Spectacles by Category: Value 2014-2019
  • Table 34 Forecast Sales of Spectacles by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Spectacles by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Eyewear
    • Contact Lenses
      • Daily Disposable Lenses
      • Weekly/Monthly Disposable Lenses
      • Traditional Lenses
      • Extended Wear Lenses
    • Spectacles
      • Readymade Reading Glasses
      • Spectacle Frames
      • Spectacle Lenses
      • Sunglasses

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Eye Health Indicators

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here