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China Flag Eyewear in China

| Pages: 39

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About this Report

EXECUTIVE SUMMARY

Growth of eyewear decelerates in 2015

Retail value growth for eyewear, though still strong, decelerates in 2015, compared to the CAGR for the review period, negatively impacted by the economic slowdown in China. Furthermore, the anti-corruption policy implemented by the central government in China since 2012 continues to take effect in the market, posing a strong threat to the sales of luxury branded eyewear products, particularly to sales of high-end spectacle frames in 2015, resulting in slower value growth in 2015. In spite of this negative factor, the rising consumer trend of trading up in China, backed by rising disposable incomes, from unbranded to branded eyewear products, for example, remains an importance driving force behind the healthy value growth of eyewear in 2015.

High myopia rate also drives the steady growth

A large myopic population underpins the solid consumer base for eyewear in China in 2015, particularly among young consumers. The rate of myopia among teenagers and students continues to record robust growth in 2015, due to the heavy workload at schools as well as the excessive use of electronic devices, including computers, tablets and smartphones. This continuously growing myopic population in China largely underpins the sustainable growth of consumer demand for spectacles and contact lenses. With the consideration of better personal appearance, increasing numbers of consumers have been trading up to contact lenses from spectacles, leading to further development of this category.

International players lead in a fragmented market

The eyewear market is quite fragmented in China, mainly due to the low entry barriers for the manufacturing of spectacles, including spectacle frames, spectacle lenses and sunglasses. Therefore, a vast number of domestic brands are available in spectacles, providing value-added products with low prices in order to attract mass consumers who are price-sensitive. However, multinational players still manage to lead the fragmented markets in both contact lenses and spectacles, thanks to consumers’ strong desire for mid-to-high-end products in China. Consumers’ growing awareness of branded products with improved technology and better product quality promise constant development of multinational brands in China.

Optical shops continues to dominate, while internet retailing soars

Optical shops remains the dominant distribution channel in the eyewear market in China in 2015, thanks to outlets’ extensive product and brand portfolios. Moreover, optical shops provide a physical shopping experience as well as professional optometry service, as consumers can easily and directly seek recommendations and product information from salespersons in such stores. On the other hand, internet retailing has experienced robust growth in the eyewear market, particularly in contact lenses in 2015, due to the purchase discounts offered by online retailers and convenient home-delivery service. In addition, some optical shops even set up their online official stores on Tmall.com, the largest B2C platform in China, riding the wave of the dynamic development of online retailing, in an attempt to develop via a multi-channel strategy.

Steady consumer demand is expected over the forecast period

Eyewear is expected to record steady and healthy value growth in constant terms over the forecast period, to be supported by the steady consumer demand from the continuously rising myopia rate in China. Moreover, consumers’ rising trading-up demand, for example, from traditional contact lenses to disposable contact lenses, from low-end to mid-to-high-end products, from unbranded products to branded products, is also likely to drive increasing unit prices as well as value growth over the forecast period.

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in China. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Table of Contents

Eyewear in China - Industry Overview

EXECUTIVE SUMMARY

Growth of eyewear decelerates in 2015

High myopia rate also drives the steady growth

International players lead in a fragmented market

Optical shops continues to dominate, while internet retailing soars

Steady consumer demand is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Myopia rate remains high in China

Legislation on eyewear sales remains strict

Optical shops continue to dominate

Rising disposable income fuels trading-up demand

MARKET DATA

  • Table 1 Sales of Eyewear by Category: Volume 2010-2015
  • Table 2 Sales of Eyewear by Category: Value 2010-2015
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Eyewear by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Eyewear: % Value 2010-2014
  • Table 6 LBN Brand Shares of Eyewear: % Value 2011-2014
  • Table 7 Distribution of Eyewear by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Eyewear by Category: Value 2015-2020
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Eyewear in China - Company Profiles

Baodao Optical Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Baodao Optical Co Ltd: Key Facts
  • Summary 3 Baodao Optical Co Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Baodao Optical Co Ltd: Baodao in Shanghai

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Baodao Optical Co Ltd: Competitive Position 2014

Jiangsu Wanxin Optical Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Jiangsu Wanxin Optical Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Jiangsu Wanxin Optical Co Ltd: Competitive Position 2014

Shanghai Hydron Contact lens Optics Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Shanghai Hydron Contact Lens Optics Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Shanghai Hydron Contact Lens Optics Co Ltd: Competitive Position 2014

Xiamen Yarui Optical Co Ltd in Eyewear (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Xiamen Yarui Optical Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Xiamen Yarui Optical Co Ltd: Competitive Position 2014

Contact Lenses in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Retail Sales of Contact Lens Solutions: Value Sales and % Growth 2010-2015
  • Table 13 Sales of Contact Lenses by Category: Volume 2010-2015
  • Table 14 Sales of Contact Lenses by Category: Value 2010-2015
  • Table 15 Sales of Contact Lenses by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Contact Lenses by Category: % Value Growth 2010-2015
  • Table 17 Sales of Contact Lenses by Type: % Value 2010-2015
  • Table 18 Sales of Daily Disposable Contact Lenses by Material: % Value 2010-2015
  • Table 19 Sales of Daily Disposable Contact Lenses by Condition: % Value 2010-2015
  • Table 20 Sales of Weekly/Monthly Contact Lenses by Material: % Value 2010-2015
  • Table 21 Sales of Weekly/Monthly Contact Lenses by Condition: % Value 2010-2015
  • Table 22 NBO Company Shares of Contact Lenses: % Value 2010-2014
  • Table 23 LBN Brand Shares of Contact Lenses: % Value 2011-2014
  • Table 24 Distribution of Contact Lenses by Format: % Value 2010-2015
  • Table 25 Forecast Sales of Contact Lenses by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Contact Lenses by Category: Value 2015-2020
  • Table 27 Forecast Sales of Contact Lenses by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Contact Lenses by Category: % Value Growth 2015-2020

Spectacles in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 29 Sales of Spectacles by Category: Volume 2010-2015
  • Table 30 Sales of Spectacles by Category: Value 2010-2015
  • Table 31 Sales of Spectacles by Category: % Volume Growth 2010-2015
  • Table 32 Sales of Spectacles by Category: % Value Growth 2010-2015
  • Table 33 Sales of Spectacle Lenses by Type: % Value 2010-2015
  • Table 34 NBO Company Shares of Spectacles: % Value 2010-2014
  • Table 35 LBN Brand Shares of Spectacles: % Value 2011-2014
  • Table 36 Distribution of Spectacles by Format: % Value 2010-2015
  • Table 37 Forecast Sales of Spectacles by Category: Volume 2015-2020
  • Table 38 Forecast Sales of Spectacles by Category: Value 2015-2020
  • Table 39 Forecast Sales of Spectacles by Category: % Volume Growth 2015-2020
  • Table 40 Forecast Sales of Spectacles by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Eyewear
    • Contact Lenses
      • Daily Disposable Lenses
      • Weekly/Monthly Disposable Lenses
      • Traditional Lenses
      • Extended Wear Lenses
    • Spectacles
      • Readymade Reading Glasses
      • Spectacle Frames
      • Spectacle Lenses
      • Sunglasses

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Daily Disposable Lenses by Material
  • Weekly/Monthly Disposable Lenses by Material
  • Contact Lenses by Type
  • Daily Disposable Lenses by Condition
  • Eye Health Indicators
  • Number of Certified Opticians
  • Pricing
  • Weekly/Monthly Disposable Lenses by Condition

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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