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Country Report

Malaysia Flag Eyewear in Malaysia

| Pages: 41

Price: US$1,100

About this Report

EXECUTIVE SUMMARY

High incidence of myopia and desire to protect eyes from the sun boost growth in 2013

Although Malaysia experienced slightly slower economic growth in 2013, eyewear enjoyed stronger value growth than during 2012 due to the rising incidence of myopia being identified among Malaysians, which is encouraging them to purchase eyewear as a corrective measure. In addition, various other reasons such as the prevailing weather conditions also motivated more Malaysian consumers and tourists to purchase eyewear products such as sunglasses for protection from UVA and UVB light.

Contact lenses remain the preference of the majority of Malaysians

Malaysians continued to show strong demand and a marked preference for contact lenses such as clear lenses, cosmetic lenses and colour lenses during 2013. Contact lenses are sold widely throughout Malaysia, through distribution channels such as optical goods stores including Focus Point, MOG Eyewear and England Optical, with constant promotional activities boosting demand for these products. In addition, the constant launches of new and innovative contact lenses also helped to stimulate demand for contact lenses among Malaysian consumers. Finally, as affluence continues to increase among Malaysian consumers, many of them are switching away from spectacles to contact lenses as contact lenses are invisible and considered to be more hygienic. As such, contact lenses took a step towards becoming more popular than spectacles during 2013.

Highly fragmented eyewear industry causes price competition

Eyewear in Malaysia is a highly fragmented consumer goods industry with a high number of international players competing. International groups such as Bausch & Lomb Inc, Hoya Corp, Safilo Group SpA and Luxottica Group SpA are all active in Malaysia through the marketing of products under brands such as Hoya, Soflens, PureVision and Oakley, among many others. The high number of brands as well as private label has led to stiff competition between the various retailers and brands, which in turn has led to a price war. Thus, discount sales and promotional activities were frequently used by Malaysian retailers to tempt customers to purchase eyewear in Malaysia during 2013.

Optical shops lead sales of eyewear in Malaysia in 2013

Optical shops operated under brands such as Focus Point and England Optical continued to lead sales of eyewear in Malaysia during 2013. Malaysian consumers still tend to prefer to visit optical goods stores when looking to purchase eyewear such as spectacles and contact lenses due to the wide variety of products which are available in these types of outlets. In addition, all optical goods stores operating in Malaysia are equipped with certified opticians who are trusted to provide professional advice and opinions on the appropriate eyewear for each individual consumer. Other distribution channels such as department stores comprised only a minimal proportion of eyewear sales in 2013, mainly in sunglasses. The presence of chained optical goods stores also increased in Malaysia in 2013 due to the high awareness of these retail brands among Malaysian consumers.

Positive outlook for eyewear during forecast period

Over the forecast period, eyewear in Malaysia is expected to gain strong momentum, especially categories such as contact lenses, sunglasses and spectacles, which continue to drive growth. Despite the global economic uncertainty and the ongoing slowdown of the Malaysian economy, sales of sunglasses, contact lenses and spectacles are set to be stimulated by discount sales and various promotional activities organised by retailers. For instance, as Malaysian consumers become highly price-sensitive, many of them prefer to purchase eyewear under discounts during sale periods. In addition, the constant launches of innovative new designs in eyewear categories such as contact lenses, spectacles and sunglasses also serve to motivate consumers to purchase new eyewear.

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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in Malaysia. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of contact lenses performing compared to spectacles?
  • What’s the growth potential for emerging retail channels in eyewear?
  • How are demographic changes impacting the industry in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

Table of Contents

Eyewear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

High incidence of myopia and desire to protect eyes from the sun boost growth in 2013

Contact lenses remain the preference of the majority of Malaysians

Highly fragmented eyewear industry causes price competition

Optical shops lead sales of eyewear in Malaysia in 2013

Positive outlook for eyewear during forecast period

KEY TRENDS AND DEVELOPMENTS

Relatively strong growth in eyewear despite slower economic growth in 2013

High rate of Myopia in Malaysia boosts demand for eyewear during 2013

Optical shops continued to dominate sales in eyewear

Varying employee benefits affects purchasing behaviour of eyewear in Malaysia

MARKET DATA

  • Table 1 Sales of Eyewear by Category: Volume 2008-2013
  • Table 2 Sales of Eyewear by Category: Value 2008-2013
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Eyewear by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Eyewear: % Value 2008-2012
  • Table 6 LBN Brand Shares of Eyewear: % Value 2009-2012
  • Table 7 Distribution of Eyewear by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Eyewear by Category: Value 2013-2018
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Eyewear in Malaysia - Company Profiles

Bausch & Lomb (M) Sdn Bhd in Eyewear (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Bausch & Lomb (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Bausch & Lomb (M) Sdn Bhd: Competitive Position 2012

FJ Benjamin (M) Sdn Bhd in Eyewear (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 FJ Benjamin (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 FJ Benjamin (M) Sdn Bhd: Competitive Position 2012

Focus Point Vision Care Group Sdn Bhd in Eyewear (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Focus Point Vision Care Group Sdn Bhd: Key Facts

COMPANY BACKGROUND

  • Chart 1 Focus Point Vision Care Group Sdn Bhd: Focus Point in IOI Mall Puchong

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Malaysian Hoya Lens Sdn Bhd in Eyewear (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Malaysian Hoya Lens Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Malaysian Hoya Lens Sdn Bhd: Competitive Position 2012

Contact Lenses in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Contact Lenses by Type: % Value Analysis 2008-2013
  • Table 13 Sales of Contact Lenses by Category: Volume 2008-2013
  • Table 14 Sales of Contact Lenses by Category: Value 2008-2013
  • Table 15 Sales of Contact Lenses by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Contact Lenses by Category: % Value Growth 2008-2013
  • Table 17 NBO Company Shares of Contact Lenses: % Value 2008-2012
  • Table 18 LBN Brand Shares of Contact Lenses: % Value 2009-2012
  • Table 19 Distribution of Contact Lenses by Format: % Value 2008-2013
  • Table 20 Forecast Sales of Contact Lenses by Category: Volume 2013-2018
  • Table 21 Forecast Sales of Contact Lenses by Category: Value 2013-2018
  • Table 22 Forecast Sales of Contact Lenses by Category: % Volume Growth 2013-2018
  • Table 23 Forecast Sales of Contact Lenses by Category: % Value Growth 2013-2018

Spectacles in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Spectacles by Category: Volume 2008-2013
  • Table 25 Sales of Spectacles by Category: Value 2008-2013
  • Table 26 Sales of Spectacles by Category: % Volume Growth 2008-2013
  • Table 27 Sales of Spectacles by Category: % Value Growth 2008-2013
  • Table 28 Sales of Spectacle Lenses by Type: % Value Breakdown 2008-2013
  • Table 29 NBO Company Shares of Spectacles: % Value 2008-2012
  • Table 30 LBN Brand Shares of Spectacles: % Value 2009-2012
  • Table 31 Distribution of Spectacles by Format: % Value 2008-2013
  • Table 32 Forecast Sales of Spectacles by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Spectacles by Category: Value 2013-2018
  • Table 34 Forecast Sales of Spectacles by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Spectacles by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Eyewear
    • Contact Lenses
      • Daily Disposable Lenses
      • Weekly/Monthly Disposable Lenses
      • Traditional Lenses
      • Extended Wear Lenses
    • Spectacles
      • Readymade Reading Glasses
      • Spectacle Frames
      • Spectacle Lenses
      • Sunglasses

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Eye Health Indicators

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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