The reopening of the market with the removal of COVID-19 related restrictions has impacted eyewear in Malaysia, with mixed developments. The sunglasses category was a prominent beneficiary of the shift towards more normal lifestyles.
Various eyewear retailers and manufacturers have maintained strong efforts to educate consumers on the importance of eye health. For example, Focus Point Vision Care Group Malaysia organised its 360° APEC Roadshow to provide free screening to the public and help to detect refractive errors, cataracts, glaucoma, dry eyes, diabetic retinopathy and other issues affecting eye health and, thence, to provide advice to consumers on the appropriate corrective measures.
The competitive landscape of eyewear remained fairly fragmented in 2022 with the largest value share held by the group of smaller players under “others”. Rising price sensitivity amongst consumers as a result of the pandemic, the Russian invasion of Ukraine and the high rate of inflation has seen smaller players gain further ground from major players, especially since the emergence of new spectacles and sunglasses brands, Charles Chaplin, Eze Clip, and Shinayakana.
Physical optical stores will remain dominant in the distribution of eyewear in Malaysia in 2023, as many consumers still prefer to try on different styles of spectacles or sunglasses prior to making a purchase. In addition, those with vision impairments must visit opticians to have their eyes checked and obtain a prescription, although following this, they are free to purchase spectacles or contact lenses from the same store, another store-based retailing channel, or online.
Lingering price sensitivity amongst consumers is likely to drive further discounts and promotional deals in the early part of the forecast period, as retailers and players continue to offer attractive bundle promotions and significant discounts to drive up greater demand.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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