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Country Report

Argentina Flag Direct Selling in Argentina

| Pages: 32

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About this Report

Executive Summary

TRENDS

  • Direct selling continues to struggle with import barriers, which were strengthened during 2012 and continue to negatively impact sales. For some leading brands, this translated into a contraction in net income in constant terms during the first quarter of 2013, thus driving companies to substitute imports with local production for selected products, yet substituting for no more than 40% of total sales.

COMPETITIVE LANDSCAPE

  • Cosméticos Avon SACI continues to lead direct selling in Argentina, recording sales of ARS2.5 billion in 2013 and a value share of 15%. Avon is a well-established direct selling brand in Argentina and has earned the trust of Argentinean consumers, with the company now having a large consumer base. Avon offers a very wide range of products at competitive prices and its many endorsements contribute to the confidence which consumers have in its products.

PROSPECTS

  • Despite a slowdown in economic activity, direct selling sales are expected to continue growing, albeit at lower rates than those seen during the review period. Direct selling has a projected forecast period value CAGR of 3% in constant 2013 price terms, with products in this area being more flexible and able to adapt to contracting consumer purchasing power as a result of accelerating inflation. Given the wide range of products and lower average prices in the direct selling channel in comparison to store-based retailers, the direct selling channel is expected to capture a higher base of consumers down trading from store based retailers if purchasing power continues to shrink.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Argentina?
  • How important is direct selling in Argentina?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2008-2013
  • Table 2 Direct Selling by Category: % Value Growth 2008-2013
  • Table 3 Direct Selling Company Shares: % Value 2009-2013
  • Table 4 Direct Selling Brand Shares: % Value 2010-2013
  • Table 5 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Retailing in Argentina - Industry Context

EXECUTIVE SUMMARY

Weak economic recovery

Economic policies result in ‘Brand Flight’

Nearby outlets gain market share

Restrain on credit card discounts

Tough economic horizon

KEY TRENDS AND DEVELOPMENTS

Desperate measures to boost real estate market

Negative business environment leads to exodus of brands

Despite brake on consumption, inflation continues to rise

End of discounts with credit cards

MARKET INDICATORS

  • Table 7 Employment in Retailing 2008-2013

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2008-2013
  • Table 9 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 14 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 17 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 18 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 22 Retailing Company Shares: % Value 2009-2013
  • Table 23 Retailing Brand Shares: % Value 2010-2013
  • Table 24 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 25 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 26 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 27 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 28 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 29 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 30 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 31 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 32 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 33 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 34 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 39 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 40 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 43 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 44 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

  • Summary 1 Standard Opening Hours by Channel Type 2013
  • Table 46 Number of Shopping Centres/Malls 2010-2013

Cash and carry

  • Table 47 Cash and Carry sales: Value 2008-2013
  • Table 48 Cash and Carry sales by National Brand Owner: Value 2010-2013
  • Table 49 Number of Cash and Carry outlets by National Brand Owner: 2010-2013

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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