print

Country Report

Ireland Flag Direct Selling in Ireland

| Pages: 35

Price: US$900

About this Report

Executive Summary

TRENDS

  • During April 2013, Avon Cosmetics Ireland Ltd announced that it was to cease operations in the country with immediate effect as part of a global company-wide cost cutting initiative, with its Irish sales representatives, managers and clients equally surprised by the completely unexpected turn of events. The decision had a significant overall impact on value sales in beauty and personal care products as well as on direct selling as Avon recorded value sales of €11 million in Ireland in 2012.

COMPETITIVE LANDSCAPE

  • Following the withdrawal of Avon Cosmetics from Ireland, Forever Living Ireland became the leading player in direct selling in Ireland during 2013. With a 34-year history in the country and an extensive range of beauty and personal care based on aloe vera, beeswax and other natural ingredients encompassing nutritive drinks, dietary supplements, skin care products, colour cosmetics, various personal care products, weight management products, pet care products and home care products, the company remains immensely popular among its Irish consumer base, with a product mix which sits well with the current consumer trends which favour natural and safe products.

PROSPECTS

  • Direct selling in Ireland is expected to decline in constant value at a CAGR of -2% over the forecast period. The rise of internet retailing is expected to continue having a somewhat negative impact the category during the forecast period, with many direct selling companies also set to enter the category, diluting revenues of the existing players in the category even further. However, any declines are expected to be mitigated somewhat by the emergence of the economic recovery as direct selling offers consumers excellent opportunities for value for money as well as a means of entertainment in the form of party plan events. However, the popularity of these has dwindled to a substantial extent in Ireland in recent years as many Irish people now feel distinctly uncomfortable either attending such events without the intention of making a purchase, while potential hosts of these events feel uncomfortable asking people to attend. A return to more normal spending habits, however, could be expected to presage a reversal of this trend to a certain extent.

Samples (FAQs about samples):

doc_pdf.png Sample Direct Selling Market Research Report

doc_excel_table.png Sample Direct Selling Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Ireland?
  • How important is direct selling in Ireland?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010-2012

CHANNEL DATA

  • Table 2 Direct Selling by Category: Value 2008-2013
  • Table 3 Direct Selling by Category: % Value Growth 2008-2013
  • Table 4 Direct Selling Company Shares: % Value 2009-2013
  • Table 5 Direct Selling Brand Shares: % Value 2010-2013
  • Table 6 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 7 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Retailing in Ireland - Industry Context

EXECUTIVE SUMMARY

Consumer confidence remains low, negatively impacting spending

The Avon lady is no longer calling

Non-grocery retailing feeling the pressure from the proliferation of internet retailing

Musgrave Ltd strengthens its leading position

Difficulties are easing, while a positive outlook prevails

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Internet retailing continues to boom

Changing payment options

Shop local, shop small

MARKET INDICATORS

  • Table 8 Employment in Retailing 2008-2013

MARKET DATA

  • Table 9 Sales in Retailing by Channel: Value 2008-2013
  • Table 10 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 11 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 15 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 18 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 19 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 20 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 22 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 29 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 30 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 31 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 32 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 33 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 34 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 35 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 40 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 41 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 42 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 43 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 45 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 46 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2013
  • Table 47 Number of Shopping Centres/Malls 2010-2013

Cash and carry

  • Table 48 Number of Outlets in Cash and Carry by National Brand Owner: 2010-2013

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!