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Country Report

Greece Flag Direct Selling in Greece

| Pages: 47

Price: US$990

About this Report

Executive Summary

TRENDS

  • Internet retailing is marching forwards in Greece, prolonging the decline in sales in other retail channels, including direct selling. The well-established players in direct selling, such as Tupperware, Avon and Oriflame, are making continuous efforts to maintain demand, yet internet retailing is fighting full force with an immense product variety, wide price spectrum, fast product delivery, easy payment choices and convenient product return options.

COMPETITIVE LANDSCAPE

  • Beauty and personal care multinational brand Avon led direct selling in Greece in 2014, holding a 28% share of value sales. The company has built a level of trust amongst Greek consumers, as it has a reputable tradition in the market. It also manages to maintain traffic with frequent offers and product discounts, whilst maintaining a high level of quality.

PROSPECTS

  • Trends are anticipated to continue to drive demand towards cheaper options, value deals and products on offer over the forecast period 2014-2019. Direct sellers are fortunate to be closely linked to value for money options, and thus are considered when a consumer wants to make a “smart buy”. Thus, direct selling will have more to gain over the forecast period, when the residuals of the recession will be less evident, and consumers will look to spend again (even if this is small and careful).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Greece?
  • How important is direct selling in Greece?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2009-2014
  • Table 2 Direct Selling by Category: % Value Growth 2009-2014
  • Table 3 Direct Selling Company Shares: % Value 2010-2014
  • Table 4 Direct Selling Brand Shares: % Value 2011-2014
  • Table 5 Direct Selling Forecasts by Category: Value 2014-2019
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2014-2019

Retailing in Greece - Industry Context

EXECUTIVE SUMMARY

Retailing begins to stabilise

Changes in legislation generate changes in retailing

Grocery retailers and internet retailing are the least affected by the recession

Carrefour-Marinopoulos: expansion strategies prove fruitful

Sales are expected to stabilise over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook

Internet retailing: dynamic performance continues

Changes in the legislation for chemists/pharmacies

Private label

MARKET INDICATORS

  • Table 7 Employment in Retailing 2009-2014

MARKET DATA

  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 22 Retailing Company Shares: % Value 2010-2014
  • Table 23 Retailing Brand Shares: % Value 2011-2014
  • Table 24 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 25 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 26 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 27 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 28 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 29 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 30 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 31 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 32 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2014
  • Table 46 Number of Shopping Centres/Malls 2011-2014

Cash and carry

  • Table 47 Cash and Carry: Value Sales 2009-2014
  • Table 48 Cash and Carry: Value Sales by National Brand Owner 2011-2014
  • Table 49 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014

DEFINITIONS

SOURCES

  • Table 50 Employment in Retailing 2009-2014

MARKET DATA

  • Table 51 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 52 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 53 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 54 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 55 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 56 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 57 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 58 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 59 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 60 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 61 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 62 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 63 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 64 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 65 Retailing Company Shares: % Value 2010-2014
  • Table 66 Retailing Brand Shares: % Value 2011-2014
  • Table 67 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 68 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 69 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 70 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 71 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 72 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 73 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 74 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 75 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 76 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 77 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 78 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 79 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 80 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 81 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 82 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 83 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 84 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 85 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 86 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 87 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 88 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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