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Country Report

Direct Selling in Indonesia

| Pages: 38

Price: US$900

About this Report

Executive Summary

TRENDS

  • With a large population of 237 million, Indonesia is a lucrative market for direct selling businesses. Apart from a huge potential target market, the substantial number of residents in Indonesia also serves as a prospective sales force. Through multi-level marketing schemes, existing members enthusiastically invite new members, as this offers benefits for themselves. The new members are interested in becoming affiliates of the direct selling company as it offers income of up to Rp1 million per month, while having flexible working times. Attracted by the good prospects, the members of leading direct selling players continue increasing year on year.

COMPETITIVE LANDSCAPE

  • Tupperware Indonesia PT led direct selling in Indonesia in 2012 with a 13%value share, significantly improved from the previous year. Besides having the largest share, Tupperware also saw robust 50% growth in current value terms in 2012. Growth was stimulated by the expansion of its sales force by 20%to reach more than 100,000 representatives in 2012, further extending its distribution coverage. Having 72 distribution centres across Indonesia, Tupperware still focused on Java, Sumatra and Sulawesi as its main markets at the end of the review period. Moreover, Tupperware products such as long-life containers suit consumers’ busy lifestyles, especially in urban area. To stimulate purchases Tupperware regularly launches limited release products every month and introduces several new products during the fasting month, prior to Hari Raya Idul Fitri.

PROSPECTS

  • Over the forecast period direct selling companies are likely to extend their marketing activities to other types of non-store retailing and also store-based retailing. Consumer healthcare direct selling, especially by the leading companies, is expected to open up to include e-commerce. Following Nu Skin, more beauty and personal care direct selling players are likely to set up beauty centres or stalls in shopping malls, gaining broader brand recognition.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Indonesia?
  • How important is direct selling in Indonesia?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Channel: Value 2007-2012
  • Table 2 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 3 Direct Selling Company Shares: % Value 2008-2012
  • Table 4 Direct Selling Brand Shares: % Value 2009-2012
  • Table 5 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 6 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Direct Selling in Indonesia - Company Profiles

Citra Nusa Insan Cemerlang PT in Retailing (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Citra Nusa Insan Cemerlang PT: Key Facts
  • Summary 2 Citra Nusa Insan Cemerlang PT: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Citra Nusa Insan Cemerlang PT: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Citra Nusa Insan Cemerlang PT: Competitive Position 2011

Retailing in Indonesia - Industry Context

EXECUTIVE SUMMARY

Modern retailers continue rapid expansion in 2012

Stable retail value growth in 2012 due to planned fuel hike

Non-grocery retailers continue to post stronger growth than grocery retailers

Leading retailers show stronger growth through increased penetration

Positive outlook over forecast period for retailers

KEY TRENDS AND DEVELOPMENTS

Stable macroeconomic conditions result in moderate retail value growth

Internet retailing sees dynamic growth thanks to improved internet access

Stricter government regulation slows growth of convenience stores

Private label products continue to see improved growth in 2012

Modern grocery retailers set to expand to eastern part of Indonesia

Hari Raya Idul Fitri served significant contribution toward retail value sales

MARKET INDICATORS

  • Table 7 Employment in Retailing 2007-2012

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2007-2012
  • Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 21 Retailing Company Shares: % Value 2008-2012
  • Table 22 Retailing Brand Shares: % Value 2009-2012
  • Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 26 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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