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Country Report

Indonesia Flag Direct Selling in Indonesia

| Pages: 38

Price: US$900

About this Report

Executive Summary

TRENDS

  • With such a vast market and the complex geographical nature of Indonesia, market coverage often becomes an issue for both store-based and non-store retailers. However, direct selling prevailed over this problem through an extensive salesforce, widespread throughout the country. Leading direct selling players continued to increase their number of sales representatives, encouraged by the company’s incentive to get new members. To cover such a broad market, leading retailers also established distribution centres in some commercial hubs outside Java, such as Makassar, to allow easier distribution to the eastern part of Indonesia.

COMPETITIVE LANDSCAPE

  • Tupperware remained the market leader within direct selling in Indonesia, securing a 14% value share in 2013. The company also recorded dynamic double-digit growth, placing Indonesia’s sales as its largest market globally. Tupperware’s success in Indonesia was partly driven by the social values of Indonesians, expressed in the extensive use of social networks as well as word-of-mouth promotion. The country’s vast population successfully provides a huge potential market as well as a growing salesforce. To further boost sales, Tupperware offered limited-edition products as well as hampers to welcome Hari Raya Idul Fitri, the most celebrated festive season in Indonesia. As part of its promotion activities, the company also sponsors popular cooking showaired on national television, Like a Chef.

PROSPECTS

  • Over the coming years, direct selling retailers are likely to exploit the increasing internet exposure in Indonesia, especially among younger generations. More retailers, such as Nu Skin, already incorporate e-commerce systems, allowing consumers to purchase products online. Similar actions are also expected to be performed by other leading direct selling retailers over the forecast period. The usage of social networks, such as Facebook and Twitter, as promotional means, is also expected to intensify as well.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Indonesia?
  • How important is direct selling in Indonesia?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2008-2013
  • Table 2 Direct Selling by Category: % Value Growth 2008-2013
  • Table 3 Direct Selling Company Shares: % Value 2009-2013
  • Table 4 Direct Selling Brand Shares: % Value 2010-2013
  • Table 5 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Direct Selling in Indonesia - Company Profiles

Citra Nusa Insan Cemerlang PT in Retailing (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Citra Nusa InsanCemerlang PT: Key Facts
  • Summary 2 Citra Nusa InsanCemerlang PT: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Citra Nusa InsanCemerlang PT: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Citra Nusa InsanCemerlang PT: Competitive Position 2013

Tupperware Indonesia PT in Retailing (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tupperware Indonesia PT: Key Facts
  • Summary 6 Tupperware IndonesiaPT: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 7 Tupperware Indonesia PT: Competitive Position 2013

Retailing in Indonesia - Industry Context

EXECUTIVE SUMMARY

Slower economic growth leads to stagnant retail value growth

More companies started to embrace internet retailing strategy

Grocery and non-grocery retailers register similar growth

Leading retailers continue to expand to developing cities

Retailing is to see slower yet still positive sales growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

2013 economic growth slows down following fuel hike and rising electricity cost

Government attempts to limit the dominance of leading players through new franchise regulation

Broad internet exposure spurs the robust growth of internet retailing

Rising middle class attracts international retailers to enter Indonesia

MARKET INDICATORS

  • Table 7 Employment in Retailing 2008-2013

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2008-2013
  • Table 9 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 14 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 17 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 18 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 22 Retailing Company Shares: % Value 2009-2013
  • Table 23 Retailing Brand Shares: % Value 2010-2013
  • Table 24 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 25 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 26 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 27 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 28 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 29 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 30 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 31 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 32 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 33 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 34 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 39 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 40 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 43 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 44 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 8 Standard Opening Hours by Channel Type 2013

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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