print

Country Report

Indonesia Flag Direct Selling in Indonesia

| Pages: 42

Price: US$990

About this Report

Executive Summary

TRENDS

  • Direct selling continued to prevail in Indonesia through ongoing member recruitments across the country. The low cost of an initial start-up to sell through direct selling is one of the attractive traits for people to join. Those joining direct selling schemes include housewives and full-time working employees looking for additional income. The proven quality products sold through direct selling (mainly through word-of-mouth marketing) which are mostly international brands resulted in greater confidence and a loyal consumer base. Direct selling continued to soar to remote places of Indonesia. Direct selling retailers also improved their distribution networks catering to the surrounding areas in particular the eastern part of Indonesia.

COMPETITIVE LANDSCAPE

  • Tupperware continued its leadership in 2014 as the biggest direct selling retailer in terms of revenue sales. With an established presence and renowned brand among Indonesian households, Tupperware managed to continuously record double-digit growth rates year on year throughout the review period. The company is active in terms of product development and marketing strategies such as offering limited-edition products as well as hampers to welcome Hari Raya Idul Fitri. As part of its promotional activities, the company also sponsors a popular cooking show aired on national television, Like a Chef. In 2014, the company is also the official sponsor for Indonesia Open (International badminton competition participated by 27 countries around the world). The Tupperware Men collection banner is visible right in the middle of the field of the badminton competitions which is aired also by a national television channel. In an attempt to ride the growth of internet penetration as a marketing tool, Tupperware launched Tupperware TV in June 2014. This interactive live-streaming TV can be accessed from both personal computers and mobile devices to show various programmes and demonstrations of Tupperware products.

PROSPECTS

  • Continuous expansion of major direct selling players in Indonesia is expected to contribute to the growth of direct selling across the forecast period. Rising disposable incomes will remain as the primary engine of growth among Indonesian consumers, primarily the middle-income class. Direct selling companies are expected to maintain their current strategy in order to obtain more members, thus the consumer base across the country primarily through continuous updates on product offerings and improving their distribution system across the country. Some direct selling members or companies will also leverage the growing usage of the internet by setting up e-commerce such as one employed by Nu Skin. Others like Oriflame and Tupperware use it as online catalogues and online promotional programmes. Oriflame also launched several mobile applications used to assist customers or members about their product usage and latest information.

Samples (FAQs about samples):

doc_pdf.png Sample Direct Selling Market Research Report

doc_excel_table.png Sample Direct Selling Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Indonesia?
  • How important is direct selling in Indonesia?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2009-2014
  • Table 2 Direct Selling by Category: % Value Growth 2009-2014
  • Table 3 Direct Selling Company Shares: % Value 2010-2014
  • Table 4 Direct Selling Brand Shares: % Value 2011-2014
  • Table 5 Direct Selling Forecasts by Category: Value 2014-2019
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2014-2019

Direct Selling in Indonesia - Company Profiles

Citra Nusa Insan Cemerlang PT in Retailing (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Citra Nusa Insan Cemerlang PT: Key Facts
  • Summary 2 Citra Nusa Insan Cemerlang PT: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Citra Nusa Insan Cemerlang PT: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Citra Nusa Insan Cemerlang PT: Competitive Position 2014

Tupperware Indonesia PT in Retailing (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tupperware Indonesia PT: Key Facts
  • Summary 6 Tupperware Indonesia PT: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 7 Tupperware Indonesia PT: Competitive Position 2014

Retailing in Indonesia - Industry Context

EXECUTIVE SUMMARY

Slower expansion in 2014 for retailing in Indonesia

Global brands continue to increase share

Modern grocery retailers performs better than traditional

Shrinking profit margin due to growing costs among retailers

Modern stores will continue to grow strongly at the expense of traditional retailers

KEY TRENDS AND DEVELOPMENTS

Slower GDP growth leads to slowing consumption

Internet retailers flourish from growing penetration of smartphones and tablets

Increasing private label to maximise profit margin and legislation compliance

Foreign direct investment continues to flock to retailing

MARKET INDICATORS

  • Table 7 Employment in Retailing 2009-2014

MARKET DATA

  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 22 Retailing Company Shares: % Value 2010-2014
  • Table 23 Retailing Brand Shares: % Value 2011-2014
  • Table 24 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 25 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 26 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 27 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 28 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 29 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 30 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 31 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 32 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 8 Standard Opening Hours by Channel Type 2014
  • Table 46 Number of Shopping Centres/Malls 2011-2014

Cash and carry

  • Table 47 Cash and Carry: Value Sales 2009-2014
  • Table 48 Cash and Carry: Value Sales by National Brand Owner 2011-2014
  • Table 49 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here