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Country Report

Brazil Flag Direct Selling in Brazil

| Pages: 43

Price: US$990

About this Report

Executive Summary

TRENDS

  • Beauty and personal care direct selling dominates overall sales in this channel and saw the largest absolute growth in current value sales in 2015 over the previous year. However, this was not due to growing demand but was instead due to the introduction of the IPI tax (Tax on Industrialized Products) for toiletries, fragrances and cosmetics, excluding only shampoos, conditioners, bar soap and liquid soap. This came into force in May 2015, resulting in prices for beauty and personal care increasing by up to 20%. Prices are also meanwhile being impacted by high inflation, which reached its highest annual level of the review period in 2015 at 9%. Leading players Natura and Avon were notably impacted by this tax in 2015, facing strong price competition from smaller players and thus losing share.

COMPETITIVE LANDSCAPE

  • Natura and Avon remain the two leading players in direct selling, accounting for 28% and 16% value share respectively in 2015. These companies' eponymous brands are well-known and have a wide network of sellers. They are also skilled at carefully tailoring their ranges to suit the needs of Brazilian consumers and remain innovative. Avon for example launched Brazil's first wax-free lipstick in 2015, with this gel-based range promising extra hydration and glossiness.

PROSPECTS

  • With both Natura and Avon struggling in direct selling at the end of the review period, these players are adopting a multichannel strategy. Avon launched its first internet retailing operations in Brazil in early-2015 and will focus on driving sales growth via this channel in the forecast period. In order to attract a younger consumer base, Natura has meanwhile decided to enter store-based retailing, targeting high- and upper-mid-income young adults and teenagers. Natura is expected to open 10 stores in 2016, with these likely to be small outlets of up to 100 sq m in size located at upmarket shopping centres.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Brazil?
  • How important is direct selling in Brazil?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Direct Selling by Category: Value 2010-2015
  • Table 2 Direct Selling by Category: % Value Growth 2010-2015
  • Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
  • Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
  • Table 5 Direct Selling Forecasts by Category: Value 2015-2020
  • Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020

Direct Selling in Brazil - Company Profiles

Avon Cosméticos Ltda in Retailing (Brazil)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

PRIVATE LABEL

  • Summary 1 Avon Cosméticos Ltda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 2 Avon Cosméticos Ltda: Competitive Position 2015

Natura Cosméticos SA in Retailing (Brazil)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

PRIVATE LABEL

  • Summary 3 Natura Cosméticos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Natura Cosméticos SA: Competitive Position 2015

Retailing in Brazil - Industry Context

EXECUTIVE SUMMARY

2015 sees worst annual performance of review period due to economic factors

Consumers attracted by lower-priced channels and discounting events

Grocery retailers benefit from low prices and focus on essentials

Leaders benefit from economies of scale

Sluggish growth expected for forecast period

KEY TRENDS AND DEVELOPMENTS

Economic woes impact retailing

Smartphones result in surging interest in social media and internet retailing

Crime and traffic concerns shape retail location preferences

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 5 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

  • Table 7 Cash and Carry Value Sales: 2010-2015

Seasonality

Payment methods

Emerging business models

MARKET DATA

  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 21 Retailing GBO Company Shares: % Value 2011-2015
  • Table 22 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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