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Country Report

Direct Selling in Brazil

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • Direct selling continues to grow at a fast pace and attract the attention of new players and brands. In 2011, the brand Eudora entered direct selling under the umbrella of Botica Comercial Farmacêutica. Although it has not yet achieved a significant market share, its foray into direct selling demonstrates the strong opportunities that companies continue to see. The Eudora brand targets low- and middle-income consumers, which were the highest-growth target for direct selling companies in 2012.

COMPETITIVE LANDSCAPE

  • Natura Cosméticos remained the leader in direct selling, with a 34% current value share in 2012. This represented a minor decline, a result of supply chain problems that impacted company performance in the first half of the year. A similar situation beset the growth of second-place Avon Cosmétios. Both companies slowed their decline in the second half of 2012 and positioned themselves to make gains in 2013.

PROSPECTS

  • Despite a slowdown in Brazil’s economy, incomes are expected to continue to grow over the forecast period. With rising incomes, consumers are able to indulge further in Brazil’s most popular product categories, with beauty and personal care items being chief among them. There also remains large areas of the country where consumers have limited access to retail outlets with a good variety of beauty and personal care items. This is expected to be the case throughout the forecast period, providing a basis for strong continued growth of direct selling.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Brazil?
  • How important is direct selling in Brazil?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2010-2012

CHANNEL DATA

  • Table 2 Direct Selling by Channel: Value 2007-2012
  • Table 3 Direct Selling by Channel: % Value Growth 2007-2012
  • Table 4 Direct Selling Company Shares: % Value 2008-2012
  • Table 5 Direct Selling Brand Shares: % Value 2009-2012
  • Table 6 Direct Selling Forecasts by Channel: Value 2012-2017
  • Table 7 Direct Selling Forecasts by Channel: % Value Growth 2012-2017

Direct Selling in Brazil - Company Profiles

Avon Cosméticos Ltda in Retailing (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Avon Cosméticos Ltda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2012

Natura Cosméticos SA in Retailing (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Natura Cosméticos SA: Key Facts
  • Summary 6 Natura Cosméticos SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Natura Cosméticos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Natura Cosméticos SA: Competitive Position 2012

Retailing in Brazil - Industry Context

EXECUTIVE SUMMARY

Retailing holds up despite slowing economy

Increasing internet retailing competition demands new services

Internet retailing starts to recover from logistical problems

Retailing industry continues to consolidate

The forecast is still positive for retailing

KEY TRENDS AND DEVELOPMENTS

Retailers continue to invest despite economic slowdown

Companies respond to internet retailing growth with investment in logistics

Government continues to implement measures to stimulate retailing

Private label going beyond grocery retail

Mergers and acquisitions continue to consolidate retailing in Brazil

New services bolster internet retailing performance

MARKET INDICATORS

  • Table 8 Employment in Retailing 2007-2012

MARKET DATA

  • Table 9 Sales in Retailing by Channel: Value 2007-2012
  • Table 10 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 11 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 18 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 19 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 20 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 21 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 22 Retailing Company Shares: % Value 2008-2012
  • Table 23 Retailing Brand Shares: % Value 2009-2012
  • Table 24 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 25 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 26 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 27 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 28 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 29 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 30 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 31 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 32 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 33 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 39 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 40 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 41 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 42 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 43 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

  • Table 44 Shopping Malls: Evolution 2007-2012

Cash and carry

  • Table 45 Cash and Carry: Sales Value 2007-2012
  • Table 46 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
  • Table 47 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel Direct Selling
    • Consumer Electronics and Video Games Hardware Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Furniture and Homewares Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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