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Country Report

Australia Flag Direct Selling in Australia

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • Direct selling grew marginally in 2013 to be valued at A$1.4 billion. Growth remains muted as leading players such as Avon struggle to create a strong value proposition to consumers. Direct sellers rely on a network of representatives to fuel value sales growth and with unemployment in Australia comparatively low by international standards, players are struggling to recruit new representatives. Further, the renewed efforts by leading retailers such as Woolworths and Wesfarmers in beauty and personal care have increased pressure on beauty and personal care direct sellers, as these larger retailers are able to offer more significant discounts as well as convenience due to their comprehensive network of retail outlets.

COMPETITIVE LANDSCAPE

  • Avon Products remained the leading direct seller in Australia 2013, with a 14% value share. In 2013, competitive pressures from beauty and personal care retailers and manufacturers as well as other retail channels intensified as retail players began to focus on the beauty and personal care industry as a source of growth. For example, leading supermarket retailers Woolworths and Coles embarked on a strategy to rejuvenate their beauty and personal care retail executions in-store, which featured an increased product portfolio, new in-store collateral and even department store-style makeovers in selected stores.

PROSPECTS

  • Internet retailing will continue to be a major threat to the direct selling business model due to the lower cost structure these players enjoy, as well as wider range and better pricing. Many direct sellers will attempt to counter this by launching their own online offerings, but must set up operational practices that do not disrupt the traditional relationship between representatives and consumers that is core to the direct selling model. The direct selling retail channel is expected to decrease at a constant value CAGR of -2% over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Australia?
  • How important is direct selling in Australia?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2012

CHANNEL DATA

  • Table 2 Direct Selling by Category: Value 2008-2013
  • Table 3 Direct Selling by Category: % Value Growth 2008-2013
  • Table 4 Direct Selling Company Shares: % Value 2009-2013
  • Table 5 Direct Selling Brand Shares: % Value 2010-2013
  • Table 6 Direct Selling Forecasts by Category: Value 2013-2018
  • Table 7 Direct Selling Forecasts by Category: % Value Growth 2013-2018

Direct Selling in Australia - Company Profiles

Avon Products Pty Ltd in Retailing (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Products Pty Ltd: Key Facts
  • Summary 2 Avon Products Pty Ltd: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 3 Avon Products Pty Ltd: Competitive Position 2013

Retailing in Australia - Industry Context

EXECUTIVE SUMMARY

Lower consumer spending hits retailers

Online sales growth outperforms that of the total retail sector

Consumers’ restrictions in discretionary spending benefit grocery retailers

Grocery retailers lead value sales in 2013

Australia’s outlook more positive in the forecast period.

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Online purchasing and social media the new common ground

Private label’s strength

Australian retailers embrace online channel

MARKET INDICATORS

  • Table 8 Employment in Retailing 2008-2013

MARKET DATA

  • Table 9 Sales in Retailing by Channel: Value 2008-2013
  • Table 10 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 11 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 12 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 15 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 18 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 19 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 20 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 22 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 29 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 30 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 31 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 32 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 33 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 34 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 35 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 40 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 41 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 42 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 43 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 45 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 46 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

Cash and carry

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Beauty and Personal Care Direct Selling
    • Apparel and Footwear Direct Selling
    • Consumer Electronics and Consoles Direct selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Food and Drink Direct Selling
    • Traditional Toys and Games Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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