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Country Report

Australia Flag Direct Selling in Australia

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Direct selling is a relatively effective sales method; however, it has a higher cost structure compared to internet retailing. Consumer interest in online shopping along with a negative perception of door-to-door selling impacted on the cost effectiveness of sales representatives in 2014. Direct sellers such as Avon Products Pty Ltd and Nutrimetics Australia Pty Ltd, increasingly adjusted their business models to reduce operational costs by placing a stronger focus on online distribution. This trend led to a shift from direct selling to internet retailing with a consequent decline in direct sales to 1% to account for A$1.4 billion in 2014.

COMPETITIVE LANDSCAPE

  • Nutrimetics Australia Pty Ltd leads the channel with an 8% value share in 2014. It’s brand Tupperware remained enduringly popular amongst Australian consumers. Nutrimetics Australia Pty Ltd on the development of its online retail distribution networks. Both of these direct sellers refocused their distribution strategies in order to capture sales from customers who were purchasing online. Value sales through direct selling, however, showed a decline for both direct sellers. The largest value sales decrease was recorded by Undercoverwear Ltd in 2014 due to the collapse of its business in mid- 2013. Undercoverwear Ltd specialises in the sale of women’s clothing and the bankruptcy of this company reflected the general struggling nature of apparel and footwear direct selling.

PROSPECTS

  • Value sales of direct selling continue to be threatened by internet retailing. This projected trend is mainly due to the fact that the vast majority of direct sellers are expected to continue to readjust their business strategies to develop an e-commerce distribution network which would offer significantly lower operational costs. In addition, many Australian consumers driven by increasingly hectic lifestyles will begin to recognise the time-saving benefits associated with internet retailing. Consequently, direct selling is set to record a value CAGR of -3% at constant 2014 prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Australia?
  • How important is direct selling in Australia?
  • How is the direct selling channel being affected by the growth of internet retailing?
  • What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Direct Selling in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL INDICATORS

  • Table 1 Direct Selling Agents 2013

CHANNEL DATA

  • Table 2 Direct Selling by Category: Value 2009-2014
  • Table 3 Direct Selling by Category: % Value Growth 2009-2014
  • Table 4 Direct Selling Company Shares: % Value 2010-2014
  • Table 5 Direct Selling Brand Shares: % Value 2011-2014
  • Table 6 Direct Selling Forecasts by Category: Value 2014-2019
  • Table 7 Direct Selling Forecasts by Category: % Value Growth 2014-2019

Direct Selling in Australia - Company Profiles

Avon Products Pty Ltd in Retailing (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Products Pty Ltd: Key Facts
  • Summary 2 Avon Products Pty Ltd: Operational Indicators

INTERNET STRATEGY

  • Summary 3 Avon Products Pty Ltd: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Avon Products Pty Ltd: Competitive Position 2013

Retailing in Australia - Industry Context

EXECUTIVE SUMMARY

Retailing in Australia grows despite volatility of consumer confidence

Housing market activity

Grocery retailers outperforms non-grocery retailers

Grocery retailers remains the largest channel in retailing

Modest value growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Australia’s boom time cools

Mobile commerce

One-stop shop strategy, a new threat to non-grocery specialists

Foreign competition and market consolidation characterises retailing in Australia

MARKET INDICATORS

  • Table 8 Employment in Retailing 2009-2014

MARKET DATA

  • Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 11 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 12 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 15 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 19 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 20 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 23 Retailing Company Shares: % Value 2010-2014
  • Table 24 Retailing Brand Shares: % Value 2011-2014
  • Table 25 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 26 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 27 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 28 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 29 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 30 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 31 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 32 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 33 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 36 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 37 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 38 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

Cash and carry

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Direct Selling
    • Apparel and Footwear Direct Selling
    • Beauty and Personal Care Direct Selling
    • Consumer Electronics Direct Selling
    • Consumer Healthcare Direct Selling
    • Consumer Appliances Direct Selling
    • Food and Drink Direct Selling
    • Home Care Direct Selling
    • Home Improvement and Gardening Direct Selling
    • Housewares and Home Furnishings Direct Selling
    • Media Products Direct Selling
    • Personal Accessories and Eyewear Direct Selling
    • Pet Care Direct Selling
    • Traditional Toys and Games Direct Selling
    • Video Games Hardware Direct Selling
    • Other Direct Selling

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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